💼 Commercial Acumen
This business term refers to customers or revenue that stop using a product or service.
What is churn?
This beer brand faced a major backlash in 2023 after a controversial influencer partnership.
What is Bud Light?
Sony, the electronics and entertainment company.
Where is Tokyo?
This bubble tea chain went viral for hygiene complaints at multiple locations.
What is Gong Cha?
This beverage giant bought Costa Coffee in 2019 for $5.1B.
What is Coca-Cola?
This term refers to the money a company spends to win a new customer.
What is customer acquisition cost (CAC)?
This athletic apparel brand faced backlash after ending its partnership with Kanye West too late for many critics.
What is Adidas?
Louis Vuitton (LVMH)
Where is Paris?
This snack brand upset fans after releasing a limited-edition flavor considered offensive.
What is Cheetos?
This consulting and software giant acquired Slack in 2021 for $27.7B.
What is Salesforce?
This term describes how much money a company keeps after paying the direct cost of delivering its product or service.
What is gross profit?
This retail trading app faced public outrage after restricting GameStop trading in 2021.
What is Robinhood?
Heineken, one of the world’s largest beer producers
Where is Amsterdam?
This frozen yogurt brand received complaints after claiming its products were “healthy” when critics said they were sugar-heavy.
What is Menchie’s?
In 2015, this ketchup giant merged with Kraft in a $40+ billion deal.
What is Heinz?
This term describes whether a product or service solves a real problem people are willing to pay for.
What is product-market fit?
This oil giant faced decades of criticism for allegedly contributing to human rights abuses in Nigeria’s Niger Delta, including environmental harm, suppression of protest, and lack of community remediation.
What is Shell?
Tata Group, the Indian conglomerate, has its corporate headquarters in this major financial hub.
Where is Mumbai?
This coffee chain faced backlash after a viral video showed employees refusing service over a dress code violation.
What is Peet’s Coffee?
In 2011, Burger King merged with this Canadian coffee and donut chain for $11 billion.
What is Tim Hortons?
This refers to the average amount a customer spends per transaction or purchase.
What is average order value (AOV)?
This accounting firm collapsed after its role in the Enron scandal destroyed trust in its audits.
What is Arthur Andersen?
Tencent, the company behind WeChat, is based in this southern Chinese tech hub.
Where is Shenzhen?
This smoothie chain was criticized for overcharging on calorie-heavy drinks marketed as “healthy.”
What is Jamba Juice?
This luxury fashion company acquired Bulgari in 2011 for $5.2B.
What is LVMH?