Rhetoric Basics
This ancient Greek philosopher is considered the father of rhetoric.
A) Plato
B) Socrates
C) Aristotle
D) Homer
C) Aristotle
This type of appeal is based on the credibility of the speaker or author.
A) Logos
B) Ethos
C) Pathos
D) Kairos
B) Ethos
This type of appeal is based on emotions.
A) Ethos
B) Logos
C) Pathos
D) Kairos
C) Pathos
This type of appeal is based on logic and reason.
A) Ethos
B) Pathos
C) Logos
D) Kairos
C) Logos
This technique involves repeating words or phrases to help people remember them.
A) Alliteration
B) Metaphor
C) Repetition
D) Simile
C) Repetition
The art of speaking or writing effectively is known as this.
A) Literature
B) Rhetoric
C) Grammar
D) Poetry
B) Rhetoric
When using ethos, an author tries to appear this to their audience.
A) Emotional
B) Logical
C) Trustworthy
D) Entertaining
C) Trustworthy
Pathos is more important in this type of writing than in argumentative writing.
A) Scientific writing
B) Technical writing
C) Persuasive writing
D) Academic writing
C) Persuasive writing
Logos often uses these to support claims.
A) Emotions
B) Personal experiences
C) Facts and evidence
D) Celebrity endorsements
C) Facts and evidence
When everyone else is doing something, so you should too, this technique is being used.
A) Peer pressure
B) Bandwagon approach
C) Social proof
D) Conformity bias
B) Bandwagon approach
Aristotle identified these three modes of persuasion in rhetoric.
A) Reading, writing, speaking
B) Past, present, future
C) Ethos, pathos, logos
D) Introduction, body, conclusion
C) Ethos, pathos, logos
A trusted doctor giving medical advice is an example of this appeal.
A) Logos
B) Pathos
C) Ethos
D) Kairos
C) Ethos
When using pathos, an author tries to make the audience feel this way.
A) Logical
B) Emotional
C) Indifferent
D) Confused
B) Emotional
In argumentative writing, this appeal is more important than pathos.
A) Ethos
B) Logos
C) Kairos
D) Mythos
B) Logos
Creating fear to convince people to believe in something is called this.
A) Scare tactics
B) Fear mongering
C) Intimidation
D) Threat appeal
B) Fear mongering
This famous student of Aristotle went on to become a great conqueror.
A) Julius Caesar
B) Hannibal
C) Genghis Khan
D) Alexander the Great
D) Alexander the Great
This type of testimonial is an example of ethos in persuasive techniques.
A) Celebrity endorsement
B) Personal story
C) Statistical data
D) Expert testimonial
D) Expert testimonial
Empathizing with a friend's breakup is an example of this appeal.
A) Ethos
B) Logos
C) Pathos
D) Kairos
C) Pathos
When evaluating logos, you should ask if the author's evidence is this.
A) Emotional
B) Relevant
C) Popular
D) Entertaining
B) Relevant
Using positive "glittery" words to make people feel good about their beliefs is this technique.
A) Flattery
B) Euphemism
C) Glittering generalities
D) Positive reinforcement
C) Glittering generalities
Aristotle wrote this work on rhetoric around 350 B.C.E.
A) "The Republic"
B) "Poetics"
C) "On Rhetoric"
D) "Nicomachean Ethics"
C) "On Rhetoric"
In argumentative writing, ethos is more important than this appeal.
A) Logos
B) Pathos
C) Kairos
D) Mythos
B) Pathos
"You can't put a price on your safety" is an example of this appeal in advertising.
A) Logos
B) Ethos
C) Kairos
D) Pathos
D) Pathos
Studies show that animal testing is safe and reliable" is an example of this appeal.
A) Ethos
B) Pathos
C) Logos
D) Kairos
C) Logos
When an author carefully chooses words to create an emotional response, they are using this technique.
A) Emotional appeal
B) Loaded words
C) Connotation
D) Emotive language
B) Loaded words