Another word for "word choice."
Diction
"The sun smiled back at me."
Personification
Often includes facts and statistics.
Logos
Descriptive launguage that appeals to one or more senses.
Imagery
"9/10 dentists say that pluto is a planet."
Fallacy (appeal to authority).
Envokes emotion
Pathos
Giving human-qualtites/abilities to innanimate objects or abstractions.
Personification
"The brown trees swayed in the wind as the red sun retreated beyond the horizon.'
Imagery
Appeals to the logic of a message.
Logos
An error logical error.
Fallacy
"Brother, I know you well - so listen to me when I say don't do that."
Targets the audiance.
Pathos
Placing two opposites side-by-side, especially for comparison or contrast.
Juxtaposition
"I could pay them back, I just needed the money now. It wasn't that much anyways."
Logos - the speak is explaining his logic.
Relationship would relate to...
Ethos