An appeal to credibility, character, or authority
What is Ethos
Repetition of a word or phrase at the beginning of of successive clauses
What is Anaphora
Two opposing words placed together, such as “cruel kindness.”
An intentional exaggeration for emphasis or comic effect.
What is Hyperbole
Focusing on initial sounds of multiple words in a sentence
An appeal to emotion or passion
What is Pathos
Balancing related ideas by putting them in a similar grammatical structure
What is Parallelism
A direct comparison of two unlike things without using “like” or “as”
What is Metaphor
A comparison of two unlike things using “like” or “as”
What is Simile
Focusing on words that make imitative sounds
What is Onomatopoeia
An appeal to logic, reason, or facts
What is Logos
Repetition of a word at the end of successive clauses or sentences
What is Epistrophe
A seemingly contradictory statement that reveals a deeper truth
What is Paradox
Giving human qualities or actions to inanimate objects or animals
What is Personification
Focusing on the vowel sounds in a syllable
What is Assonance
An appeal to time, immediacy, or the “right moment.”
What is Kairos
The deliberate omission of conjunctions ( and, or, but) in a series of words.
What is Asyndeton
Placing two very different ideas or images side-by-side to highlight their differences
What is Juxtaposition
An indirect reference to a well-known person, place, or event.
What is Allusion
A Harsh, discordant, and unpleasant mixture of sounds
A logical fallacy that appeals to the popularity of something, often used in advertising
What is Bandwagon
The opposite of asyndeton: the deliberate use of many conjunctions.
What is Polysyndeton
An informal word or phrase that replaces a harsher or more offensive one
What is Euphemism
A type of understatement where an affirmative is expressed by negating its opposite(e.g.,”not bad”)
What is Litotes
A question to make a point, emphasize an idea, or provoke thought rather than elicit a direct answer
What is Rhetorical Question