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100

the character that the speaker portrays

What is persona?

100

The central claim & overall purpose of a work

What is thesis?

100

a phrase or statement that while seeming contradictory or absurd may actually be well founded or true. Used to attract attention or to secure emphasis

What is paradox?

100

writing that urges readers to action or promote a change

What is call to action?

100

appealing to the audience's shared values

What is ethos?

200

a short account of an interesting or humorous incident, intended to illustrate or support a point

What is an anecdote?

200

recurrent images, words, objects, phrases or actions that tend to unify the work

What is motif?

200

a predisposition or subjective opinion

What is bias?

200

when a writer bases a claim upon an isolated example or asserts that a claim is certain rather than probable

What is a generalization?

200

A contrast in language to bring a contrast in ideas

What is antithesis?

300

the discrepancy between appearance & reality; verbal, situational, dramatic

What is irony?

300

evoking & manipulating emotions

What is pathos?

300

a timeworn expression that through overuse has lost its power to evoke concrete images

What is cliche?

300

Appealing to logical reasoning & sound evidence

What is logos?

300

A concise or tersely phrased statement in principle, truth, or opinion. Often found in fields like law, politics, and art

What is aphorism?

400

the voice & attitude the writer has chosen to project

What is tone?

400

the overall atmosphere of a work & is how the that atmosphere makes the reader/audience feel

What is mood?

400

a brief reference to a person, event or place-real or fictitious or to even a work of art

What is allusion?

400

a comparison to a directly parallel case; the process of drawing a comparison between two things based on a partial similarity of like features

What is an analogy?

400

An expression that means something other than the literal meanings of its individual words

What is an idiom?

500

placing two ideas side by side or close together

What is juxtaposition?

500

a self contradictory combination of words

What is oxymoron?

500

Substitutions of an inoffensive, indirect or agreeable expression for a word or phrase perceived as socially unacceptable or harsh

What is a euphemism?

500

the rhetorical technique of anticipating counterargument & offering a refutation

What is anticipating a response?

500

In arguing a point, a should always lend his opponent some credit for his/her ideas. In this way, the speaker persuades the audience that he is fair and has done the research, thereby strengthening his argument

What is lending credence?

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