Biblical Principles
Approaching our tasks with diligence and excellence, as unto the Lord.
What is Work is Worship?
What are the traditional "4 Ps" of the marketing mix?
Product, Price, Place, and Promotion.
What are durable goods?
Smart TVs, cars, and soccer balls don't wear out quickly.
What is ideation and creation?
Conceiving and developing solutions.
What is personal selling?
The process of persuading others through a direct, in-person (live or remote) presentation on the merits of a product, service, or idea, so that they might purchase it or buy-in.
Honesty, integrity, and fair practices in all business dealings, reflecting God's character.
What is Ethical Foundations?
Which marketing function involves determining the cost of a product so the business turns a profit?
Pricing Function.
What are non-durable goods?
Coffee, fast food, and shampoo are consumed quickly.
What is communication or promotion?
Informing target audiences.
What is a sales promotion or an offer?
Limited-time offers and/or discounts designed specifically to increase sales during the time the sales promotion is offered, with the additional goal of attracting new customers and sales, even after the sales promotion has ended.
Responsible management of resources, talents, and opportunities that God has entrusted to us.
What is Stewardship?
"Channel Management" is another name for which of the 4 Ps?
Place (getting products to customers efficiently).
What are experiences?
Music festivals, escape rooms, and museum tours fall under this category.
What is another name for "place" in the 4 Ps and what is an example?
Channel management & selling.
What are four things you must have in an advertisement?
A hook, value proposition, an offer, and a call to action.
Understanding consumer needs and creating value, demonstrating love for our neighbor.
What is Serving Others?
Name 3 of the 8 interrelated marketing functions besides Pricing and Channel Management.
Selling, Market Planning, Promotion, Product/Service Mgmt, Customer Service, Marketing-Info Mgmt.
What will I get points taken off for if I talk in class and disrupt the teacher with sounds and interruptions?
Professionalism and participation.
What is a marketing concept?
Analyzing and identifying customers' needs and wants, then building products, solutions, and strategies to satisfy those needs more effectively than competitors while achieving organizational goals.
What is a Biblical Worldview?
A consistent, cohesive pattern of ideas, beliefs, convictions, and habits used to make sense of God, the world, and humanity's relationship with both.
The value of research, planning, and discerning trends with discernment, seeking God's guidance.
What is Wisdom and Discernment?
What is the difference between features and benefits?
What is a target audience or market?
Focusing time, money, and effort specifically on the audience most likely to benefit from the offering.
What is a benefit?
Delivering real, measurable value to individual customers while positively impacting society at large.
What is the single thing you want a person to do after viewing your Advertisement?
Call to Action