Google Analytics
PPC Metrics
Google Ads
Tag Manager
Call Tracking
100

What Does UTM Parameter stand for? 

urchin tracking module

100

Click Thru Rate Is a Measurement of What? 

Clicks Divided by Impressions

100

These 3 factors impact Quality Score:

keywords, ad copy, and landing page.

100

What 2 things are included in a google tag manager container? 

tags, and triggers

100

This number of call tracking numbers go in a DNI pool.

3

200

This Google analytics parameter  identifies a google ad so it can segment performance

 gclid 

200

This metric is a measurement of how many ad units are available for an advertiser to spend money on.

Search Impression Share

200

This ad extension allows you to deep link to a subpage in a website

sitelink

200

This tag is where you insert the UA Tag to fire on all pages

Google Analytics Settings

200
Enabling all calls in the post call actions toggle does what to other ad campaigns? 
reports a phone call goal to other ad campaigns.
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