What is The state that occurs when people are not aware of the messages received, are/or multi-tasking, and/or “zoned out” is known as
100
The percent of all email that is spam
What is 89.1%
100
Gaining factual informaiton or social information are both examples of what type of media effects
What is Cognitive (individual-level)
100
Actual media audiences are totally rational in their viewing choices (T/F)
What is False - they're somewhere in between
100
When a technological innovation is in the "decline" stage it only has one place to go - the garbage. It is about to be replaced (T/F)
What is False
200
What is the name of the media marketing strategy that focuses on niche audiences?
What is long-tail marketing
200
The type of piracy best characterized by illegally duplicating, packaging, & selling content
What is counterfeiting
200
The belief that knowledge is gained from experience & observation is
What is Empiricism
200
The third person effect is
What is What is The tendency for individuals to think it isn't them, or even you, bu "them" that are negatively influenced by the media
200
Why does the S curve of diffusion level off as time progresses?
What is Because there are practically no more people left that have not already adopted the innovation.
300
The competing value based in Capitalistic ideals
What is effciency
300
Describe Munchausen by Internet
What is When individuals troll or lie in an online environment about a fake mental or physical condition for attention & sympathy
300
Explain desensitization
What is After continued exposure to the same type of stimuli (e.g. violence, sobfests) the stimuli has less of an effect - it dimishes your reacitons over time
300
According to U&G ______________ is often more influential than ______________
What is interpersonal communication; media/mass communicaitons
300
One channel of information is genreally more influential than the other. Which is it and why?
Interpersonal; you're listening to people you respect, know have expertise, or more generally you're surrounded by people who are more like you than the general public (audience for mass com messages abotu new tech)
400
The industry that both employs the most people AND has the smallest (negative) growth rate
What is newspaper journalism
400
What is the position of "copy-left?" What is it's connection to JSTOR - an academic article database
Content should be free and widely accessible to the public. Aaron Schwartz, who was advocate of copyleft and generally accessible content online recently commited suicide amidst zealous prosecution
400
Falling asleep with your shoes on is _____________ with waking up with a headache, but it is not ______________ by it (use words we use)
What is Associated; Caused
400
What is ritualistic media use? What other type of media use we've discussed does it sound similiar to?
What is Less active and often unintentional - often tied to medium not the content being provided. It is kind of like AUTOMATICITY
400
Why did adoption of the personal computer take a little while to really take off?
What is Because it was first used primarily for bringing work home. It took off when the Internet/ WWW became available
500
Explain of the Information Problem
What is There is more info available than ever before - more than we can process, so we go through life in this automatic state of being which allows us to learn & enjoy less, but make it through the day
500
Facebook owns the images, words, video, and personal info you post #1 - (T/F)
Facebook can sell any of this info about you, even if you quit the site #2 (T/F)
What is #1 - True #2 - True
500
What is an example of a manifest effect?
What is Any effect that we can see - saw a commercial and bought a product; read an article, voted a specific way, watched the news, remembered info about a crime when prompted later on . . .
500
Give an example of what happens when a gratification is sought, but not obtained
What is You set out learn something, to relax, to find companionship, to escape etc. with some kind of media and it didn't work - you didn't learn, relax, etc.
500
If a new stock trading app comes out that is better than the previous ones, it is easy to use, it allows you to test it out for free first, and has high observability - why else might a person not adopt it?