FRAN and CD
QUALIFICATIONS
REWARDS
OBJECTION HANDLING
TRANSPORTATION FCU
100

F

FREE

This account has no monthly maintenance fees and no minimum balance! 

100

What is the number of POS swipes a Member needs to have posted and settled within the cycle to qualify for XCELERATE High Yield and Cash Back Checking?

15 Swipes 

100

This is what happens when the Member does not qualify for rewards

The account is still free, they earn the base APY in XCELERATE High Yield Checking, and MOMENTUM High Yield Savings and they can try again next month!

100

Potential root causes for "I'd prefer paper statements"


*EXTRA 100 POINTS FOR SOLUTION

Concerned about information security

Prefers a printed statement for record keeping

I don't know how to enroll in Estatements or pull it up when it's ready

100

How Many Members does Transportation FCU Serve Worldwide? 

Transportation FCU Serves 17,000 Members Worldwide. 

200

R

REWARDS

This account rewards you with...

200

This is what the Member is sent monthly to let them know if they qualified or not

End of Cycle Email, and Lifecycle Marketing

200

This is the reward for qualifying in XCELERATE High Yield Checking

The Member earns 5.50% up to $25,000,.50% above $25,000, and ATM Fee Refunds up to $25

200

Potential root causes for concerns over having to qualify


*EXTRA 100 FOR SOLUTION TO OBJECTION

Skepticism- sounds too good to be true. How can you pay these rewards out?

Why do I have to do all this to get the rewards?

I've had an account here for years, doesn't that count as a qualification

200

Which organizations and communities does Transportation FCU proudly serve?

Proudly Serving the Dept. of Transportation, Federal Aviation Admin, and Over 20 Employer Groups

300

A

ASK TO QUALIFY

To qualify we ask that you do a few simple things you may already be doing.

300

This CONDITION is in place to SAVE the Credit Union money. Hint: it's electronic

E-Statements

Did you know a paper statements cost about $2.15 and an e-statement cost about 15 cents!

300

This is the reward for qualifying in XCELERATE Cash Back Checking

The Member earns 6.00% on debit card purchases up to $200 for a max reward of $12.00, and ATM Fee Refunds up to $25

300

Potential root causes for not wanting to set up a Direct Deposit or ACH Credit 

Payroll Direct Deposit goes somewhere else

Self employed and don't receive Direct Deposit

Doesn't know HOW to switch their Direct Deposit

Company doesn't offer Direct Deposit

300

What is Transportation FCU's commitment to your Members? 

Focused on Members Financial Wellness

400

N

NO PENALTY

No penalties for not qualifying! Your account is still free and you can try again next cycle

400

This qualifier is in place to create STICKINESS of account -- because Members don't like to switch these!!

One Direct Deposit/ACH Credit or Debit 

400

The reward in MOMENTUM High Yield Savings when the member qualifies in XCELERATE High Yield or Cash Back Checking 

The Member earns 2.00% on their balance up to $100,000 and 0.50% on the balance over $100,000

AND

Their XCELERATE High Yield and Cash Back Checking reward is swept into their MOMENTUM High Yield Savings account where they earn interest on it!

400

Potential root causes for "I don't use a debit card"


*EXTRA 100 PTS IF HAVE A SOLUTION IN MIND

Concerned about safety or fraud

Prefers their rewards credit card

Prefers cash

Prefers to use cash for budgeting

Doesn't think they can use it 15 times

Doesn't understand how debit cards work

400

For how many years has Transportation FCU been proudly serving its members

Over 85 Years 

500

CD vs XCELERATE High Yield Checking Member Benefit

•No Penalties

•Liquidity

•Diversify their Deposits

500

This is how the Member qualifies for rewards in the MOMENTUM HIGH YIELD SAVINGS.

No separate qualifier for MOMENTUM HIGH YIELD SAVINGS! As long as they meet the qualifications in their XCELERATE High Yield or Cash Back Checking, they qualify for MOMENTUM HIGH YIELD SAVINGS rewards.

500

What Average Daily Balance is required in the XCELERATE High Yield Checking account to earn greater rewards than the XCELERATE Cash Back Checking account?

$2,625.00  

500

This is the first step in handling an objection

Ask why to determine the root cause of the objection.

500

What does Bauer Financials FIVE STAR rating say about Transportation FCU’s strength and reputation?

This means that Transportation FCU is one of the strongest credit unions in America.

M
e
n
u