Types of Business in SEM
Sports Marketing Segments
Professional Sports Organizations
Entertainment Marketing Segments
Hodgepodge
100

Examples of this type of business in SEM include TV, Radio, Online

What is MEDIA

100

Examples of this type of sports marketing segment in SEM include the NBA, NFL, MLB, NHL, etc...

What is PROFESSIONAL TEAMS

100

What does the following stand for in SEM?  NBA

National Basketball Association

100

Examples of this type of entertainment marketing segment in SEM include the following:  Harrah's Cherokee Valley River

What is CASINO

100

What is ONE factor contributing to the growth of Sports & Entertainment Marketing?

The increase of one of the following:  

1.) participants

2.) followers

3.) attendance

4.) media coverage

5.) internationalization

200

Examples of this type of business in SEM involve sales and production

What is ADVERTISING

200

Examples of this type of sports marketing segment in SEM include coliseums, arenas, and speedways.

What is VENUES

200

What does the following stand for in SEM?  NFL

National Football League

200

Examples of this type of entertainment marketing segment in SEM include the following: Sony, Universal, Warner, Island, and BMG

What is the MUSIC INDUSTRY SEGMENT

200

A unique characteristic of the Sport industry is that it seeks to attracts markets that include both participants AND

What is SPECTATORS

300

Examples of this type of business in SEM include Retail and Manufacturing

What is SPORTING GOODS

300

Examples of this type of sports marketing segment in SEM include running, swimming, PGA, and WTA

What is PROFESSIONAL INDIVIDUALS

300

What does the following stand for in SEM?  NHL

National Hockey League

300

Examples of this type of entertainment marketing segment in SEM include the following: Disney, Six Flags, Dolleywood

What is THEME PARKS

300

Surrounding communities benefit from professional sports team by doing what?

What is (one of the following):

1.) increase in local business

2.) contribute to tax base

3.) attract tourist dollars

4.) bring business to abandoned areas

400

Examples of this type of business in SEM include Team or Store ownership

What is FRANCHISES

400

Examples of this type of sports marketing segment in SEM include Crossfit, YMCA, Gold's Gym, Planet Fitness

What is HEALTH CLUBS

400

What does the following stand for in SEM?   MLB

Major League Baseball

400

Examples of this type of entertainment marketing segment in SEM include the following: Scripted, Reality, News, Sports

What is TELEVISION

400

The core benefits to customers who purchase sports products include entertainment, achievement, and ...

What is HEALTH

500

Examples of this type of business in SEM include protecting buildings or individuals

What is SECURITY

500

Examples of this type of sports marketing segment in SEM include the following: ASU, WCU, NCSU, GT, UNC,UT, GA...

What is COLLEGIATE

500

What does the following stand for in SEM?   NASCAR

What is NATIONAL ASSOCIATION FOR STOCK CAR AUTO RACING
500

Examples of this type of entertainment marketing segment in SEM include the following: Peacock Playhouse Theater, The Little Theatre, Belk Theatre

What is DRAMATIC ARTS INDUSTRY

500
The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert.  What type of impact is this?

What is FISCAL

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