Level 1
Level 2
Level 3
Level 4
100
What is one way that sports or event marketers use marketing information?
A. To develop new products
B. To determine credit scores
C. To change economic trends
D. To prepare sales invoices
A. To develop new products
100
What kind of goals should sports or event marketers set if they have the appropriate data?
A Open-ended
B Realistic
C General
D Broad
B Realistic
100
To know what websites and advertisements visitors see, sports and event e-marketers would check which component?
A Text files
B Direct delivery programs
C Clickstream data
D Internet service providers
C Clickstream data
100
Which internal records might a business use to analyze information regarding customer satisfaction levels?
A Expense reports
B Debit receipts
C Credit reports
D Comment cards
D Comment cards
200
Sporting goods businesses often gather marketing information to accomplish which action?
A Identify trends
B Obtain licensing contracts
C Gain the respect of competitors
D Adjust credit ratings
A Identify trends
200
Which is an example of a secondary source of data that a sports or an event marketer can obtain internally?
A. Magazine article
B Trade journal
C Government website
D Sales report
D Sales report
200
A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source?
A Government sources
B Telephone surveys
C Primary databases
D Personal questionnaires
A Government sources
200
What internal records do many businesses monitor in order to obtain useful marketing information?
A Sales reports
B Trade journals
C Industry projections
D Print advertisements
A. Sales Reports
300
When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market?
A Before it implements organizational changes
B Only when there appears to be a problem
C If ticket sales show short-term improvement
D In a proactive and systematic manner
D In a proactive and systematic manner
300
What type of competitor information is important for sports or event organizations to maintain in a database?
A Consumption
B Demographics
C Market size
D Price lists
D Price lists
300
Which is a secondary source of information for a sport or an event?
A Personal interviews
B Computerized surveys
C Accounting records
D Demographic reports
D Demographic reports
300
Primary research includes collecting data for which situation?
A Marketers across the industry to use
B Informational purposes only
C The current research project
D Understanding the economic cycles
C The current research project
400
Multiple Choice from Item Bank
What information is usually contained in a database about competitors?
A Budget structure
B Production Techniques
C Advertising media
D Creative strategy
C Advertising media
400
A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate?
A It can be out of date.
B It can be incomplete.
C It can be costly.
D It can be time consuming.
B It can be incomplete.
400
What type of marketing information might a business obtain by monitoring sales invoices?
A Service tactics
B Profit margin
C Sales territory
D Customer profiles
D Customer profiles
400
One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities, and the level of its services is by completing which action?
A Reading industry publications
B Surveying the club members
C Viewing the websites of competitors
D Collecting promotional literature
B Surveying the club members
500
A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
A Youth magazine
B Government Census
C National news outlet
D Sporting goods association
B Government Census
500
Which might a sports or an event organization search to obtain marketing information?
A Foundations
B Media
C Newsletters
D The Internet
D The Internet
500
Which internal records might a business use to analyze information regarding customer satisfaction levels?
A Expense reports
B Debit receipts
C Credit reports
D Comment cards
D Comment cards
500
Which is a reason why businesses should regularly monitor their internal records that contain marketing information?
A To compile regulatory data
B To review employment trends
C To analyze product performance
D To prioritize investment goals
C To analyze product performance