Ridge's Training: Diagnosing an Underperforming SEO Campaign
Semrush
GA4
Team Member Trivia
Random AF Trivia
100

This Google tool is useful for identifying the impact of seasonality on a business.

What is Google Trends?

100

SEM stands for this.

What is "Search Engine Marketing"?

100

Conversions have been renamed as this in GA4.

What are "key events"?

100

Britton has a collection of these.

What are coins?

100

The color of most bluebirds.

What is blue?

200

We should make sure our focus keywords have this "keyword intent" if conversions are declining or stagnant.

What is commercial or transactional?

200

Semrush's "Authority Score" is a Google ranking factor. True or False?

False.

200

Every Universal Analytics tag started with the letters "UA-". A Google Analytics 4 tag starts with this.

What is "G-"?

200

Harrison took a week long trip to this state this summer.

What is Alaska?

200

The third planet from the sun.

What is Earth?

300

This Semrush tool helps you identify underperforming keywords.

What is the "Position Tracking" tool?
300

The monthly search volume of a keyword in Semrush is an average calculated over what period?

What is 1 year?

300

Site traffic coming from a Performance Max campaign is labeled as this in GA4.

What is "Cross-Network" traffic?

300

Allie is planning to get married in this month.

What is October?

300

A baby hedgehog is called this.

What is a hoglet?

400

You should evaluate this first after seeing underperforming keyword rankings.

What is content?

Specifically making sure the target page content is relevant and optimized.

400

This Semrush tool helps you compare a client's keyword profile with their competitors, seeing which keywords you have in common, and which keywords you are missing out on.

What is the "Keyword Gap" tool?

400

This GA4 report shows the various touchpoints along a user's path to conversion and assigns credit to those channels.

What is the "Attribution Paths" report?

400

The name of Jess's dog.

Who is Lando?

400

The average American does this 22 times a day.

What is open the fridge?

500

Ridge stated in his training that an SEO campaign is underperforming if it is stagnant or declining in these three areas. 

What are keyword rankings, organic traffic, and organic conversions?

500

The 4 "keyword intent" types in Semrush.

What are Navigational, Informational, Commercial, and Transactional?

500

The three metrics Google uses to identify an "engaged" session.

What is lasted longer than 10 seconds, had a key event, or had 2 or more screen or page views?

500

Jason has this many kids.

What is 6?

500

The most toes someone has ever been born with.

What is 20?

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