Nike
Which sport brand has a logo represented by a big cat?
Puma
Fads are often described as having a sudden rise in _________, followed by a sudden drop in _________.
Popularity
TV
Slogans represent a brand by expressing what?
An idea or purpose
A logo serves as a _______ identity for a team.
Visual
What is the name of the fitness video game popular in the late 2000s created by Nintendo?
Wii Fit
The advent of what was the second turning point for the economy of sports?
Internet
What needs of humans do slogans appeal to?
Psychological
Logos create a bond between what?
Fans and teams
What is the name of the product that claims to use holographic technology increase athletic performance, flexibility, balance, and strength?
Power balance bracelets
What system are sports an important part of for most western countries?
Economic
Slogans may give ______ to humans through motivation or humour, which causes humans to feel influenced to respond by returning the favour by supporting the brand.
Dopamine
Logos are the most important branding tool for what?
Sponsorships
1990s
In modern times, sports are huge opportunities for profit for what?
Slogans mostly work due to what subconscious process that influences thoughts and actions from the introduction of a stimulus?
Priming
Name three visual elements in sports logos.
Colours, icons and imagery, font, adaptability, and/or unique selling factor.
Name the three mentioned factors that drive the popularity of a fad.
Social influence, marketing, and novelty
What page of the kinesiology textbook is section 29, "The (Big) Business of Sports Entertainment", on?
353