TRUE OR FALSE
TRUE OR FALSE
2

1. Social media platforms help businesses connect directly with their target audience, build brand awareness, and drive sales.

Answer: True

Explanation: Social media provides businesses with a powerful way to reach and interact with customers, making it easier to promote their brand and encourage sales through engaging content and campaigns.

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6. Twitter allows businesses to share real-time updates, interact with customers, and provide customer service.

Answer: True

Explanation: Twitter’s fast-paced format makes it useful for announcements, promotions, customer inquiries, and feedback, giving businesses direct communication with their audience

2

2. Building a presence on social media means avoiding creating business pages or profiles.


Answer: False

Explanation: Building a presence requires creating profiles and business pages to establish visibility online, making it easier for customers to find and engage with the business.

2

7. LinkedIn is primarily a casual social platform for entertainment and memes.

Answer: False

Explanation: LinkedIn is a professional networking site where businesses share industry insights, recruit talent, and establish thought leadership, not primarily for casual entertainment.

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3. Sharing relevant and engaging content helps businesses connect better with their target audience.


Answer: True

Explanation: Posting content that resonates with the audience builds trust, keeps followers interested, and encourages interaction, strengthening customer relationships.

2

8. Businesses use YouTube to share tutorials, product demonstrations, and brand storytelling videos.

Answer: True

Explanation: YouTube is a video-sharing platform that allows businesses to educate, demonstrate, and connect with audiences through creative video content.

2

4. Facebook is mainly used by businesses only for posting photos and not for running ads or building communities.

Answer: False

Explanation: Facebook is a versatile platform where businesses can run targeted ads, build online communities, interact with customers, and share a wide variety of content—not just photos.

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9. TikTok is used by businesses only for long-form educational videos.

Answer: False

Explanation: TikTok focuses on short-form, entertaining, and creative videos. Businesses use it to make engaging and viral content, often targeting younger audiences.

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5. Instagram is popular for its visual content such as photos and videos.

Answer: True

Explanation: Instagram is a highly visual platform, making it ideal for businesses to showcase products and services through eye-catching images, reels, and stories.

2

10. Collaborating with influencers is a common marketing strategy on both Instagram and TikTok.

Answer: True

Explanation: Influencer partnerships help businesses expand their reach, build credibility, and connect with engaged followers on visually driven platforms like Instagram and TikTok.

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