Social Media
Define SMM
You are correct!
The Actor in the Cadbury AD!
Shah Rukh Khan
KPI stands for..
Key Performance Indicators
Luxury Fashion Brand mentioned
Gucci
Daylight savings started on __ November 2024
3rd
Any one Emerging Social Media Platform
Twitch / Discord / Reddit
Most popular Influencer Marketing platform
TikTok
Most Expensive Social Media Analytics Tool
Google Analytics
Which news platform did Everlane collaborate with for the Earth Day Campaign?
The New York Times
A social media “creep” might use this term to describe when they dig deep into someone’s old posts
Stalking
Core Audience for Twitch
Gamers
Failed Influencer Marketing Campaign Example
Kendall Jenner for Pepsi
Name one of the KPIs for SMM
Engagement Rate
Reach and Impressions
Click through Rate
Conversion Rate
Customer Sentiment
Which aggressive influencer did Chipotle collaborate with?
Duolingo Owl
Instagram photo where the person acts like they don't know they're being clicked
#Candid
Social Media with highest revenue in Marketing
When did Blogging become a norm?
Early 2000s
Why to track the social media KPIs?
Measure progress
Benchmark against competition
Make informed decisions
Celebrity in the GAP - Linen Moves campaign
Tyla
This song by Michael Jackson, has him in a red leather jacket and is popular during the Halloween Parade
Thriller!
Newest Social Media Platform
TikTok
Influencer Marketing Challenges
Right Influencer
Creative Freedom
Measuring Success
Keeping track of the Influencer
(Total Ad Cost/No. of Click) * 100
Isaiah Mustafa
the 4 boroughs of New York
Queens
Brooklyn
Manhattan
The Bronx