Social Media Metrics pt. 1
What two metrics measure audience size?
Reach and Impressions
What are two publicly available metrics on Instagram?
Likes, Comments, Followers
What are the two most basic engagements?
Likes and Comments
What metric shows interest in revisiting content?
Saves
Shares, Saves, Profile Visits, Link Clicks
What is the difference between reach and impressions?
Reach is unique eyeballs; Impressions is total eyeballs
Name two pieces of information can you track with link clicks?
Volume of Clicks
Clicks Over Time
Location of Clicker
Give one reason it is good to track links
Build Trust with Clients
Maximize Performance
Easy to Include Links in Content
What metric captures number of posts or conversations?
Volume
What is the formula for engagement rate?
(Total Engagements/Total Impressions) x 100
Why do we measure against an expanded suite of metrics?
For increased accuracy and optimization!
What metric measures engagements in relation to audience?
Engagement Rate
What metric may boost a post's position in a feed?
Comments
Name three ways we could leverage Bit.ly
Influencer Programs
Pitches
Press Releases
Third-Party Web Traffic
Web Traffic with No Google Analytics
Link Tracking
Referral Program Tracking
Why should we measure link clicks for earned media?
It's a real number and gives credence to our work