Founding and Early Days
In what year was Southwest Airlines founded?
What is 1967?
What three cities formed Southwest’s initial triangular route?
What are Dallas, Houston, and San Antonio?
Which two airlines were Southwest’s main competitors?
What are Braniff International Airways and Texas International Airlines?
What slogan did Southwest use to promote its service?
What is “The Somebody Else Up There Who Loves You”?
How much cash did Southwest have in its bank account at the end of 1970?
What is $183?
Who was the founder of Southwest Airlines?
Who is Rollin W. King?
Which airport in Houston did Southwest shift its operations to due to passenger preferences?
What is Hobby Airport?
What did Braniff’s passengers nickname the airline due to its unreliability?
What is the "World’s Largest Unscheduled Airline"?
What unique advertising technique involved teaser ads in newspapers?
What is the use of provocative headlines like "The 48-Minute Love Affair"?
What was the total deficit Southwest faced by the end of 1971?
What is $3.75 million?
What legal entity granted Southwest its Certificate of Public Convenience and Necessity?
What is the Texas Aeronautics Commission?
How quickly could Southwest turn around its planes at the gate?
What is 10 minutes?
How did Braniff respond to Southwest’s $20 fare in 1971?
What is matching the fare and adding perks like hot towels and free drinks?
What club did Southwest create to target executive secretaries?
What is the "Southwest Sweetheart’s Club"?
How did Southwest reduce its net loss in the second quarter of 1972?
What is selling its fourth Boeing 737 for a profit?
What type of aircraft did Southwest purchase to start its operations?
What are Boeing 737-200s?
How many daily round trips did Southwest initially offer between Dallas and Houston?
What is 12?
What legal battle did Southwest have to win to begin operations?
What is the fight for certification against Braniff and TI, which went to the U.S. Supreme Court?
What portion of the promotional budget was spent during the first month of operations?
What is nearly half?
What was the break-even load factor for Southwest flights?
What is 39 passengers per flight?
What was the initial fare price Southwest offered for its routes?
What is $20?
Why did Southwest sell its fourth Boeing 737 in 1972?
What is to reduce costs and adapt to a new schedule?
What was Braniff’s promotional campaign called during its 1973 fare war with Southwest?
What is the "Get Acquainted Sale"?
How did Southwest position itself on the fun-obvious vs. conservative-subtle scale?
What is beyond the fun-obvious side of the spectrum?
How much revenue did Southwest generate in the fourth quarter of 1971?
What is $1.138 million?