Quantitative
Using statistical methods to analyze numerical data is commonly known as this
What is Quantitative Data?
Collecting non-numerical data through observations and interviews
What is Qualitative Data?
The interaction and emotional
connection between fans and
a sports team or organization
What is fan engagement?
speed, distance, and heart rate are known as what kind of metrics
WHAT ARE OBJECTIVE METRICS?
This NBA team was highlighted as an example of high cohesion leading to championships
What are the Golden State Warriors?
Counts or whole
numbers (e.g., number of goals,
turnovers) are known as these
WHAT ARE DISCRETE DATA POINTS?
This type of qualitative data collection allow for deeper insights into fan preferences and behaviors in a group setting
What is a focus group?
Engaged fans are more likely to be repeat customers
and support the team through highs and lows refers to this concept
What is fan loyalty?
These are measurable values that show
how well athletes or teams
are performing
WHAT ARE KPIs?
Teams with high cohesion typically show this under pressure, allowing them to maintain focus and performance.
What is better decision making?
Measurable
quantities (e.g., speed in meters per
second, player height)
WHAT ARE CONTINUOUS DATA POINTS?
These one-on-one types of qualitative analysis helps to understand experiences and perspectives
What are interviews?
Halftime shows, fan zones,
and real-time polling are examples of this
What is in-stadium engagement?
plus-minus numbers in basketball are known as this
WHAT ARE EFFICIENCY METRICS?
Analytics helps identify which combinations of players perform best together. What is this called?
What is player-pairing analysis?
This type of data collection method can collect large amounts of data on player or fan opinion
WHAT ARE SURVEYS?
This type of analysis identifies common themes from qualitative data
What is Thematic Analysis?
This type of analysis is performed by using tools to
gauge positive and negative reactions from fan feedback
What is fan sentiment analysis?
Focus
duration, reaction time is known as what?
WHAT ARE MENTAL METRICS?
this type of communication is why measuring cohesion with analytics often difficult?
What is interpersonal communication?
This summarizes and organizes characteristics of a data set
What is descriptive Statistics?
WHEN A RESEARCHER IS INVOLVED WITH AN ACTIVITY WHEN COLLECTING DATA HE/SHE IS CALLED THIS
What is a participant observer?
THIS PRO TEAM USES THE 12TH MAN FAN EXPERIENCE PROGRAM TO INCREASE ENGAGMENT AT GAMES
WHO ARE THE SEATTLE SEAHAWKS?
This breaks down techniques, KPIs and form frame-by-frame
What is video analysis?
This type of leader inspires players and assists in achieving strong team cohesion
What is a Transformational leader?