Anything Unit 1
Federal law that provides trademark protection
Who is the NC rapper that founded Dreamville?
J. Cole
Demographic, Geographic, Psychographic and Behavioral are called the four Marketing __________
Segments or Segmentations
A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire.
A Market
Differences that MAY CHANGE at various points throughout one’s lifetime
Secondary Diversity
What month does the Dreamville Festival take place?
April
Identifying and selecting people based on gender, heritage, religion, socioeconomic status, life stage
Demographic segmentation
Identifying and selecting a particular group of customers a business seeks to attract.
Target Marketing
Coverage for bodily injury and property damage claims.
General Liability Insurance
Hint: Answer is between 3-7
5
Identifying and selecting people based on regions, states, neighborhoods, cities
Geographic Segmentation
This marketing communicates to a large audience also called "Undifferentiated Marketing"
Mass Marketing
The assessment that helps manage risk associated with large gatherings and activities
Risk Management Assessment
Geographically - What Park does the Dreamville Festival take place?
Dorothea Dix Park
Identifying and selecting people based on lifestyle, personality, interest,values
Psychographic Segmentation
The division of a total market into smaller, more specific groups/categories
Segment Marketing
A type of insurance that protects organizations or sponsors from loss of income due to contest awards
Prize Indemnity
What year was the Dreamville festival founded?
Hint: Answer is between 2015-2020
2018
Identifying and selecting people based on rate of use, benefits derived, loyalty response, occasion response.
Behavioral Segmentation
Two types of Target Marketing Activities
Mass & Segment Marketing