Promotion Mix
Promotion
A promotional activity that occurs when an organization provides money or resources to an event in exchange for affiliation.
Sponsorships
Sponsor for the Charlotte Hornets jerseys. From Greenville, NC. Famous YouTuber
Mr. Beast
A sponsor’s initial payment or investment to enter into a marketing partnership with a team, league, or event
Fees or Sponsorship Fees
"15 Minutes Could Save You 15% or More..."
Geico
Official Payment Services
Slogan: "Everywhere You Want to Be"
Visa
Nonpersonal presentation of ideas, goods, or services that is NOT PAID for by the company or individual that benefits from or is harmed by it.
Publicity
Promotional techniques that are unconventional, low cost, and focused on attracting attention.
Ex: street art, product ambassadors, and images placed on everyday objects,
Guerilla Marketing
The amount of money a company/person gets in return based off of their initial investment.
Return on Investment
Sponsors name comes after the event’s name
Example: Grand Ole Opry presented by Humana
Presenting or Presenting Sponsorship
"The Best a Man Can Get"
Gillette
Longtime NFL Partner
Slogan: "M'm! M'm! Good!"
Campbell’s Chunky Soup
Any paid form of nonpersonal presentations of goods and/or services. Examples would be TV commercials, online, newspaper and magazine promotions.
Advertising
I called the blank ______ _______ cycle.
My stages are introduction, growth, maturity and decline.
What am I called?
Product Life or Product Life Cycle
Sponsors who have sole rights to any merchandising or marketing activities during an event.
Sponsorship Exclusivity
Most expensive level of sponsorships. This sponsor name could become part of the event’s name
Example: The Delta Air Lines New Year’s Eve Gala
Title or Title Sponsor
"Connecting Changes Everything"
AT&T
Official Soft Drink
Slogan: "That's What I Like"
PepsiCo (Pepsi)
The form of promotion that determines clients needs and wants and responds through planned, personalize communication that enhances future business opportunities.
Personal Selling
My name is ________ of ___________.
All products move from their producers to customers through me.
Products can go directly or indirectly to their destination.
Channels of Distribution
In a sponsorship agreement, the sponsor’s assurance that its message will not get lost in sponsor clutter; the opportunity to own part of the event, such as the pregame show or the MVP award. This is called Sponsorship_________
Ownership
Sponsor pays part or all of its fee with the goods and services.
Ex: hockey team receives free skates from Nike as part of the company’s sponsorship fees
Value-in-kind (VIK)
"Innovation That Excites"
Nissan
Official 5G Innovation Partner
Slogan: "Built Right"
Verizon
Promotional activities other than advertising, personal selling, and publicity that STIMULATES customer purchases.
Sales Promotion
These are advertising strategies.
There are two types of strategies. One is ____ and One is____ when advertising products.
What are the strategies
Push and Pull
A binding legal agreement that outlines the agreement of the sponsorship.
Sponsorship Proposal or Sponsorship Contract
Refers to a sponsor’s investment in advertising and promoting the organization or event also known as "Exploitation".
Ex: Your sports/event organization just entered into a sponsorship agreement with Mastercard. Now Mastercard is running a nationwide ad campaign.
Sponsorship Activation
"See What’s Next"
Netflix
Thursday Night Football Partner
Slogan: "Delivering Smiles" or "Work Hard. Have Fun. Make History."
Amazon