Value and Impact
Value = Benefits - (Price + Hassle) is commonly referred to as this
The Value Equation
This type of market segmentation is based on the area that people live in and around
Geographic
A name, term, or symbol that defines one seller's goods and services from another
Brand
The R-in-a-circle mark beside logos stands for this type of trademark
Registered trademark
The wild, wacky and different things that you do in marketing
Guerrilla marketing
True or False: The games matter
False
The market segmentation that deals with income, race, ethnicity, marital status, and gender.
Demographic
A type of logo that spells out a business name, typically in a licensed font
Wordmark
False
Hook
In a SWOT analysis... the S, W, O, and T stand for this.
Strengths, Weaknesses, Opportunities, Threats
External data
A logo that is traditionally in the shape of a circle is called this
Roundel
The sponsor that pays the most money and gets the most exposure for an event is typically called this
Presenting sponsor
This school spent over $2 million in 2015 to define what their school color was
University of North Carolina
Direct Impact
Data that deals with numbers, percentages, and numerical statistics
This is the highest degree of brand loyalty
Brand insistence
In NASCAR, which sponsor controls the color scheme of the car?
Hood sponsor
This is what we sell in sport & event marketing... the ability to make these.
Memories
When employees get paid and spend their wages at business in the area, it is considered this type of impact.
Induced Impact
Processed and analyzed data that gives valuable insight on the market
Marketing information
CC0000 and 231F20 are examples of this kind of color tool
Hex Codes
This is the set of different tools that we use in advertising for an event or team
Promotional mix
What is considered the most important televised moment in the history of American sports?
"The Miracle on Ice" (1980 US Olympic hockey team's win over the Soviet Union)