Data Sources
The people who buy from the businesses.
Customers
Data that already exist. Second hand information.
Secondary Data
This athlete is the coach for the Colorado Buffaloes football team. He was a football and baseball player.
Deion Sanders
People who work for a company who keep up with the company’s current and potential customers. They find out what customers want?
Salespeople
Collected for the specific research project at hand (ORIGINAL INFORMATION)
Primary Data
One of the greatest sprinters of all time, renowned for his record-breaking performances in the 100m and 200m sprints. From Jamaica endorses Puma
The contest between organizations that provide similar products or services or that target the same audience of consumers.
Competition/Competitors
The two types of Secondary Data
Internal and External Data
an American swimmer, who is the most-decorated athlete in Olympic history with 28 medals, which include a record 23 gold.
People who bring products to the companies. They help businesses get what they need to run the business.
Suppliers/Distributors
What are two types of primary data
Qualitative and Quantitative Data
This USC freshman phenom led the nation in scoring during the 2023–24 season, broke multiple freshman records, and helped bring national spotlight back to West Coast women’s hoops.
JuJu Watkins
Current events, industry specific information.
-Ex: Social Media, Magazines, etc...
News, online publications, blogs, and trade journals.
Systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern
Market Research
This WWE Superstar secured his record-breaking 17th World Championship by defeating Cody Rhodes at WrestleMania 41 in Las Vegas on April 20, 2025.
John Cena