Weekly Video
Sponsorships I
Sponsorships II
Nascar Sponsors
100
“This phone company markets simple, affordable wireless plans—especially to seniors.”
Hint: This phone company cuts your bill in half!
Consumer Cellular
100
Another term frequently used for sponsor
Partner or Partnership
100
The exchange of money, goods, or services for public recognition/awareness
Sponsorship
100
What professional sport was the focal point of this week's lesson. This sport is big on sponsorships.
NASCAR
200
In the video, the cellular company wants to do what to people's bills?
Cut them in half!
200
When businesses/sponsors receive:
brand recognition
exclusivity
perks etc...
These are call Sponsorship _____________.
Benefits
200
A written agreement between the organizer and the sponsor that is enforceable by law
Sponsorship Contract or Letter of Agreement
200
"This sponsor is the "Official Insurance" for NASCAR that helps drivers save money.
Geico
300
What was the number on the race car in this week's video?
Hint: 1-10
Number 6
300
This sponsorship risk occurs when there are too many sponsors.
Sponsorship Clutter
300
Any person (athlete), organization (team), or governing body that participates in the sports industry.
Sports Entity or Entity
300
"This sponsor is the "Official Soft Drink" for NASCAR. The sponsor's slogan is "Open Happiness".
Coca-Cola
400
This week's video took place in North Carolina at a racing headquarters. What was the name of the city?
Concord
400
A contract agreement whereby a sponsoring business will be the only provider of the good or service for a sport/event
Exclusivity
400
A promotional technique whereby a non-sponsoring business tries to associate with an event to gain recognition as a sponsor
Ambush Marketing
400
"This sponsor is the "Official Energy Drink" for NASCAR.
Monster Energy
500
What was the name of the racer that was featured in this week's video?
Brad Keselowski
500
The most expensive level of sponsorship.
Hint: The sponsor's name is in the event’s name
Title Sponsorship
500
Ambush Marketing, Sponsorship Clutter, Bad Behavior, Labor Disputes, Losing Streaks, Social Media Hijacking are all Sponsorship ________________.
Sponsorship Risk
500
"This sponsor is the "Official Internet and Cable Provider" for NASCAR.
Xfinity
