Definitions
The rights-holder of the name, logo, or trademark
Licensor
Which University was shown as an example of Sport Licensing in a college?
Hint: They had back to back Rose Bowl Appearances
University of Wisconsin
Which professional sport had the highest percentage of licensing
NFL
The company paying for the permission to use the name, logo, or trademark. Well-known examples include Nike, Reebok, Adidas, Sony, Nintendo, and Sega
Name one example used in our presentation that represented licensee
Video Games:
NCA Football 13
OR
Madden 25
OR
Basketball Video Game
Name one example of a frequently produced product from licensees that we named in our presentation
Footwear
OR
Home Goods
OR
Apparel
OR
FRAGRANCE
OR
EYEGLASSES
The permission to copy the name, logo, or trademark of a league, athlete, sports team, entertainer, film, television show, or character for a fee, also called a royalty
Licensing
Name one example used in our presentation that represents licensor
NFL
OR
NASCAR
OR
The Walt Disney Company
OR
Cartoon Network
OR
ASCAP
OR
HIT
What does licensing success depend on?
The successes of retailers and the licensee