Sports Marketing
What does Sports Marketing Promote Name 3 examples
Athletes/Teams, Events, and Venues, media, Sports merchandise, Sporting goods
What does event Marketing Promote Name 3 Examples
Sporting events , Fairs and parades, Conventions, Entertainment events, Fashion shows ,Charity fundraisers
what is an Economy?
The wealth and resources of a country or region, especially in terms of the production and consumption of goods and services.
What Are Buying Motives?
Reasons or benefits that cause prospects both individuals and businesses to make purchases to satisfy their needs and wants
What are Stakeholders
A person with an interest or concern in something, especially a business.
What are 3 Sports marketing Careers
Marketing director, Advertising, Advertising Sales, Ticket management, Ticket management, Market research, Market research and development, Pr motions, Merchandising , Media relations, Community relations, Social media
Event Marketing Is Focused More On?
Businesses and corporate sponsorships or Management aspect of marketing
What is economics?
The branch of knowledge concerned with the production, consumption, and transfer of wealth
List the 3 Types of Buying Motives
Rational, Emotional, Patronage
What is Direct Impact
The immediate financial impact an event has on an economy. Direct impacts include people spending money on hotels to go to games, food at the arena, etc.
Education Needed for sports marketing: List the 3 requirements
College degree, Internships, Volunteer experience
What does Event Marketing Require Name 3 examples
Heavy advertising, Ticket sales and management, Social media management, Market research ,Promotions, Public relations
What is economic wellbeing?
Your most basic survival needs are met.,you have sustainable income and you have sustainable assets.
Examples of Rational Motives name the 3
Dependability, Durability, Economy/Price
What is Indirect Impact?
the respending of dollars within the local economy by vendors/suppliers and households.
How does SEM make communities grow?
Sports and events bring in huge amounts of money to their local economies.
Major Events Require?
Hospitality
What is typically the first things people cut when going through financial hardships?
The first things people cut back on is entertainment.
Examples of Emotional Motives List 5 examples
Appearance, Comfort/Convenience, Fear, Pleasure, Recognition, and Social approval/Status
What is Intrinsic motivation?
the internal drive to engage in an activity simply for the enjoyment, challenge, or personal satisfaction.
What are SEM Negatives?
Governments spend to either recruit teams to their city, or keep the ones they have. Money is taken away from things like public education, roads etc
Events Need Volunteer/Vendor Coordination what are the 3 Necessities
Delegate responsibilities, Schedule volunteers, Communicate with vendors
Induced,Economic,Impact
The response by an economy to an initial change (direct effect) that occurs through re-spending of income received by a component of value added.
What Do Patronage Motives Do?
Drive customers to make purchases from one business rather than from another
What is Extrinsic motivation?
behavior that is driven by external rewards or consequences rather than personal enjoyment of the activity itself