Sponsorship
When a company pays to have its logo on a team’s uniform or field.
What is a sponsorship?
Posting highlights, photos, or memes to keep fans interested
What is content?
A team’s logo, colors, and mascot together create this.
What is a brand?
Music, mascots, and contests during breaks in the game.
What is fan entertainment?
When an athlete is paid to promote a product.
What is an endorsement?
Gatorade sponsoring a sports team because athletes use their product.
What is a good sponsor fit?
Likes, comments, and shares from fans online show this.
What is engagement?
Fans buying jerseys and merchandise because they love the team.
What is brand loyalty?
Special nights like “College Night” or “Fan Appreciation Night.”
What are promotions?
A famous athlete helping sell a product to fans.
What is celebrity marketing?
When a sponsor is promoted through giveaways, signs, and fan contests.
What is sponsor activation?
Teams posting polls or asking questions to interact with fans.
What is fan interaction?
The way fans feel or think about a team.
What is brand image?
Free t-shirts or giveaways used to attract fans.
What are incentives?
Fans trusting a product because their favorite athlete uses it.
What is credibility?
A stadium named after a company like “State Farm Arena.”
What are naming rights?
An athlete promoting a brand on Instagram or TikTok.
What is influencer marketing?
A short phrase used to represent a team or brand.
What is a slogan?
How happy fans are with seating, food, and the event.
What is fan satisfaction?
An athlete’s behavior affecting a brand’s image.
What is brand association?
Having too many sponsors so fans stop noticing them.
What is sponsor clutter?
Using hashtags to promote a team, event, or campaign.
What is a marketing hashtag?
Changing a logo or uniforms to modernize a team’s image.
What is rebranding?
Making fans want to come back to future games.
What is fan retention?
Athletes building their own personal brand on social media.
What is personal branding?