Types of Memory
sometimes consumers have difficulty retrieving a specific piece of information because other related information in their memory gets in the way
What is memory interference
On the information processing, learning and memory diagram, what two types of learning are alongside the left of the diagram?
What is process and outcomes?
the textbook showed this type of diagram for Mountain Dew (which we proceeded to do one for Goshen Community Schools on the board)
What is a partial schematic memory map?
Recalling that Washington, D.C., is the U.S. capital and Washington is a state
What is semantic memory?
Any change in the content or organizations of long-term memory or behavior and is the result of information processing
What is learning?
the basic knowledge and feelings an individual has about a specific concept
What is semantic memory?
this diagram title includes conditioning and cognitive (twice) in the middle of the diagram
What is learning theories in high and low-involvement situations?
the learning theories in high and low-conditioning diagrams compares learning approaches between these two kinds of conditioning
What is classical and operant?
singing a familiar song that you enjoy
What is implicit memory?
this involves concrete sensory representations of ideas, feelings, and objects and permits a direct recovery of aspects of past experiences
What is imagery?
the conscious recollection of an exposure event
what is an explicit memory?
This is at the bottom of the information processing, learning, and memory diagram (everything leads to this....)
What is purchase and use behavior?
this is at the top of the information processing, learning and memory diagram
What is info processing system & phase?
Knowing the name and breed of your first dog
What is episodic memory?
patterns of memories and associations diagramed around a particular concept or goal
What is schema?
involving the non-conscious retrieval of previously encountered stimuli
what is implicit memory?
This begins and is the first box in the diagram titles Consumer Learning by Operant Conditioning
What is a stimulus?
one of the three cognitive strategies at the bottom, in the middle of the Learning Theories in High and Low-involvement situations
What is iconic rote, vicarious modeling, or reasoning/analogy?
Remembering important items on a list that you need to purchase when you forgot the list at home
What is explicit memory?
the process of using an established relationship between one stimulus and response to bring about the learning of the same response
What is classical conditioning?
the memory of a sequence of events in which a certain person participated
what is episodic memory?
In the consumer learning through classical conditioning diagram what does UCR stand for and what else is in the box
What is unconditioned response and positive emotion?
this is the second box in the consumer learning by operant conditioning diagram
What is consumption and/or desired response?
you've been trying to do the best you can to remember your recently updated and new phone number since you had to switch phone carriers
What is memory interference?
also called instrumental learning, this involves rewarding desirable behaviors such and brand purchases with a positive outcome that serves to reinforce the behavior
What is operant conditioning?