How We Began
Product Lines
Ingredients
Giving Back
Trippin with Tarte
100

This is our founder who started tarte in 1999

Who is Maureen Kelly

100

This is the #1 best-selling concealer in the US

What is Shape Tape

100

This ingredient is a fungus and helps hydrate, smooth, and brighten

What is Snow Mushroom

100

This is tarte's 501(c)(3) nonprofit organization that supports a variety of causes close to our heart

What is Heart to tarte

100

This tropical getaway was hosted at the former estate of late R&B singer Prince

What is Turks & Caicos

200

 This is the product we launched with

What is the cheek stain

200

This line is sustainably harvested along a river in South America

What is Amazonian Clay

200

This ingredient is found in the sea and helps smooth and soften

What is Algae

200

This program works to accelerate and advance Black female-owned businesses

What is Shape Your Future

200

This bucket-list-destination helped us launch our Maracuja Juicy Lip Vinyl

What is Bora Bora

300

This is the location of our first office

What is our founder's apartment in New York

300

This line includes our best-selling beauty trailblazers

What is Tartelette

300

This hydrating berry sounds like it grows underwater, but is actually grown on land

What is seaberry

300

This incubation center provides entrepreneurs, creators, and artists with tools to benefit their startups

What is tarte labs

300

Influencers had the opportunity to go on a dessert ATV ride on middle-eastern vacay

What is Dubai

400

This now-obsolete department store was the first big company carry tarte products

What is Henri Bendel

400

This line is infused with superfruits that are hand-harvested from an all-female cooperative

What is Maracuja

400

This ingredient, also found in a Pina Colada, is used to nourish and enrich skin

What is coconut

400

 This mentorship programs helps to educate beauty-loving college students

What is tartelette U

400

Tarte celebrated the introduction of this best-selling Maracuja oil in this US island

What is Hawaii

500

Our founder was pursing a PhD in this field when she decided to drop out to pursue her interest in cosmetics

What is psychology

500

This skincare line focuses on invigorating formulas that bring you beauty from within

Awake by tarte

500

This tree, with a fun-to-pronounce name, helps condition your skin

What is baobab

500

This program supports our educators by clearing wish lists, gifting products, and offering support

What is tarte Hearts Teachers

500

This bustling city is not only a #trippingwithtarte destination, but also the home to our headquarters

What is NYC

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