Configuration
Corporate Case Studies
Experience
Here to Serve
Illinois Founders
100

This innovation technique finds a way to convert a firm's offerings into cash

What is Profit Model?

100

This boy wizard and his media empire effectively use Brand Extension to reach revenues surpassing the $10b mark.

Who is Harry Potter?

100
One might be inclined to give a larger tip, if one experiences a good example of this innovation at a restaurant. 

What is service?

100
This technique adapts a service to the individual.

What is personalized service?

100

This company founded in 2005 by two Illinois alums has hosted countless culture defining viral videos.

What is YouTube?

200

The activities and operations that produce an enterprise's primary offerings

What is process?

200

This rental vehicle company available on campus uses a membership fee and metered use to remain flexible for customers.

What is Zipcar?

200

Logos, icons, ideas, and values are an example of this critical component of modern firms.

What is brand?

200

Allowing buyers to control their own experience

What is Self-Service?

200

This platform allows for monetary exchange between users.

What is PayPal?

300

This grocery store is known for its innovative, self-directed department teams

What is Whole Foods?

300

This famous crowd-funder relies on user-generated offerings to create projects

What is Kickstarter?

300

Users are able to purchase and download books in seconds on Amazon's Kindle, in an example of this type of innovation. 

What is Channel or On-Demand?

300

Exceptional quality or efficacy

What is superior service?

300

This company, with the tagline "For the ones who get it done," shares its name with a campus building and a college.

What is Grainger?

400

This organizational model attempts to eliminate hierarchy and includes a word that could describe Illinois topography.

What is flat lattice?

400

Lakes, rivers, and rocky outcroppings are just a few of the things you might see in one of these Flagship Stores

What is Cabela's?

400

These temporary stores hope to create a brief but noteworty environment to sell their goods

What is Pop-Up Presence?

400

Selling something that complements your primary offering

What is Supplementary Service?

400

Burt B. launched this self-named frozen-treat company famous for its 31 flavors.

What is Baskin Robbins?

500
Utilizing this innovation technique, the Brazilian cosmetics giant Natura spends almost nothing on its internal R&D team.

What is Network?

500

This easy to use motion-activated game device brought in $190 million in its first week, despite having hardware inferior to its competitors. 

What is the Nintendo Wii?

500

This fun and goofy Customer Engagement technique focuses on humanizing your brand in quirky ways.

What is Whimsy and Personality?

500

These systems connect with others to create a holistic offering

What are service platforms?

500

This Illinois-created browser was the first to allow both text and images on a single page.

What is Mosaic?

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