Blue
Thesis
The concise statement of your interpretation about the particular text, issue, or event.
Pathos
"the pathetic appeal" refers to an appeal to the emotions: the speaker attempts to put the audience into a particular emotional state so that they will be more receptive to the speakers message.
Logos
Entails rational argument: it appeals to reason and persuades audience through clear reasoning and philosophy. Statistics, facts, definitions, and formal proofs, as well as interpretations such as syllogisms or deductively reasoned arguments are all examples of "the logical appeal"
Ethos
An appeal to authority or character. Ethos means the character or good will of the speaker.
Kairos
Attention to the right time and place for an argument.
Doxa
To appeal to the popular opinion or belief.
Rhetoric
The ability to see the available means of persuasion in any given situation.
Rhetorical situation
Dynamic relationship between audience, author, and argument.
Rhetorical strategies
Techniques that are used to move and convince an audience.
Scare tactics
pathos capitalizes on the audiences fear. sometimes unreasonably to make a point.
Slippery slope
The variation of the scare tactics suggest that one will lead to a chain of events that result in an unforeseen, inevitable, and (usually) undesirable conclusion, without providing evidence to support the claim.
Bandwagon appeals
Sometimes called the ad populum argument, this emotional fallacy hinges on the premise that since everyone else is doing something... you should too.