CH 8
A set of brand assets and liabilities linked to a football club (or player), its name and logo, that add to or subtract from the value provided by said club (or player) and/or its supporters
What is Brand Equity?
Which company did Man United sign a 7-year kit sponsorship deal with in 2014?
What is Chevrolet?
What stadium has a giant arch!
What is Wembley?
In Ipswich, what was the name of the pub we went to before the game?
What is The Cricketeer (Spoons)
On New Years, what place did most of us watch fireworks?
What is Trafalgar Square?
What makes up brand equity (dimensions)
What is Brand Awareness, Brand Association, Brand Loyalty, Perceived Quality
What was the original name of the New England Patriots’ stadium?
What is Schaefer Field?
What is the meaning behind West Ham being called the "Hammers"
What is being apart of the work force
At what place did we run into AZ in the middle of London?
What is Wing Wing
What was the brand name of the sweet nectar of the gods (the beloved cider)?
What is Kopparberg?
In the book, there is a case study, which league is it talking about?
What is the EPL
Which company owns the naming rights to Arsenal’s stadium?
What is Emirates?
What were the poppies made of on the gates at Twickenham?
What are German Shells?
How much was an extra towel at the Stay Club?
What is 10 pounds
When we did Karaoke, what was the name of the place?
What is Star of Kings?
A consumer’s perceptions of the overall quality of a brand and its subjective superiority over available alternatives is...
What is perceived quality?
Juventus FC and Minnesota United FC share which stadium sponsor?
What is Allianz
How much is the membership fee at Wimbledon?
What is 565 pounds
At the Ipswich Town Football game, what row were most, if not all, of us seated in?
What is Row R?
At the closing dinner, what did Dr. Tingle eat as his main dish?
What is Spaghetti Puttanesca?
What is the main issue of football marketing?
What is "it is too hyper-focused on creating revenue"
How many of the Premier League stadiums have a corporate sponsor name?
What is 7 (out of 20)?
How steep is the slope at Lord's Cricket Ground? (in meters)
What is 2.5 meters
When we took a taxi cab home after the Ipswich game, How much (approx) was the cab?
What is 30 pounds
At Loftus Road, Trinity has a Vamos QPR plaque outside the stadium, what did it say on the bottom?
What is "Family First"?