Cost Per...
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The Trade Desk
$ocial
New York City
100

What does CPM stand for and what does it measure?

Cost Per Mille, measuring the cost advertisers pay per 1,000 impressions.


100

It's Saturday night! Are y'all more likely to be sleeping or out and about based on your survey answers. 

Out and about!

100

This is the current CEO of the Trade Desk

Jeff Green

100

This is how many followers you need on Tiktok to join the creator fund and start monetizing your platform

10,000

100

This is the tallest building in NYC

One World Trade Center / Freedom Tower

200

This is the special day that sees the biggest spike in CPC for ecommerce

Black Friday / Cyber Monday

200

There weren't many trends in hobbies outside of work among y'all...This was the biggest commonality among the group

Cooking

200

What is the open internet?

The "open Internet" is the Internet as we know it - free and open to all. It is controlled by no government or organisation or individual.

200

Name 3 of the top 10 highest-paid influencers on Tiktok in 2024

  1. Khaby Lame – 162M Followers @Khabane lame – $259,153.01 Per Video
  2. Charli D’Amelio – 154.1M Followers @charlidamelio – $246,618.83 Per Video
  3. Mr Beast – 94.9M Followers @mrbeast – $151,773.61 Per Video
  4. Bella Poarch – 94.1M Followers @bellapoarch– $150,549.95 Per Video
  5. Addison Rae – 88.8M Followers @addisonre – $142,031.61 Per Video
  6. Zach King – 82M Followers @zachking – $131,270.44 Per Video
  7. Kimberly Loaiza – 81M Followers @kimberly.loaiza – $129,665.73 Per Video
  8. Burak Özdemir – 75.1MFollowers @cznburak – $120,135.86 Per Video
  9. Will Smith – 74M Followers @willsmith – $118,333.26 Per Video
  10. Dwayne “The Rock” Johnson – 74.5M Followers @therock – $119,163.54 Per Video
200

This NYC borough has the highest population

Brooklyn

2.6 million+ people live there

300

This industry far outpaces others in it's digital ad spending

Retail

300

These are the two travel destinations that tied for first when we asked where y'all want to go

Japan & Italy

300

This is how many followers on Instagram @thetradedesk has. 

7923 - we will accept answers +/- 300

300

This is the platform that pays creators the most per view

YouTube - 

  • Revenue per mille (RPM): YouTube pays $1 to $20 per 1,000 views, while TikTok pays 1¢ to 7¢ per 1,000 views. 
  • YouTube Partner Program: YouTube pays content creators per 1,000 views at competitive rates. 
300

This NYC professional sports team has the largest fan base

Yankees
400

On average, this digital ad channel has the highest click thru rate (CTR)

Google Ads 

typically lead with an average CTR of around 2-3%, significantly outperforming social platforms like Facebook and Instagram, which hover below 1% on average. LinkedIn, which is primarily B2B-focused, tends to have a lower CTR, around 0.52% across industries

400

When we asked people to rate how many meals they make at home from 1 to 5, 1 being none and 5 being all, what was the most frequent number out of 5 mentioned?

2

400

This is how many offices The Trade Desk has in the US

13

400

What is the social media platform that first introduced paid advertising in 2004

Myspace

400

This is the oldest gay bar in NYC

Julius 

The name “Julius’ dates from c. 1930 when the bar began to become popular with sports figures and other celebrities. By the 1960s, Julius’ began attracting gay men, although it was not exclusively a gay bar.

500

In what year did Google launch Adwords (now known as Google Ads)

2000

500

What's your drink of choice? There are 3 that tied for first. 

Tequila / Mezcal, Gin, Whiskey 

500

This is the price that TTD (The Trade Desk) is currently trading at on the NASDAQ

Answers within $50 will be accepted

~$136

500

Which social media platform became the first to achieve profitability primarily through user-generated content and advertising revenue?


YouTube

500

On Halloween last year, Sabrina Carpenter released the music video for her song "Feather" , which was partially filmed at Annunciation of the Blessed Virgin Mary Church in Brooklyn that led to the demotion of the its priest. What was the controversy surrounding this situation that led to 

Misuse of church funds, linked to Eric Adams. 


Between 2019 and 2021 Gigantiello transferred a total of $1.9 million in parish funds to bank accounts and two companies affiliated with the law firm of Frank Carone — a close advisor to Mayor Eric Adams who served as his first chief of staff in 2022.

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