CATEGORY A
Appeal to logic, reason
LOGOS
Appeal to traditional wisdom, authority, ethics
ETHOS
Appeal to emotions: fear, anger, compassion, sympathy, etc.
PATHOS
Every person who views a commercial is the TARGET AUDIENCE.
TRUE OR FALSE?
FALSE
Each advertising campaign is ‘targeting’ a specific audience.
The opposite of PLAIN FOLKS appeal is ___________
SNOB APPEAL
Snob Appeal - you’re so special!
TRUE OR FALSE?
TRUE!
Bandwagon Appeal - be a part of the crowd!
TRUE OR FALSE?
TRUE!
"The cold hard facts & proof matter!"
This is an example of ETHOS Rhetorical Appeal
TRUE OR FALSE?
FALSE
"The cold hard facts & proof matter!"
This statement is an example of LOGOS appeal.
Character & credibility matter - PATHOS
TRUE or FALSE?
FALSE
"Character & credibility matter"
This statement is an example of ETHOS
The Father of Greek Rhetorical Appeal Theory
ARISTOTLE
Based on the dozens of archaeological expeditions done all over the world, we are confident that those potshards are Mesopotamian in origin.
Which ONE of the THREE Greek Rhetorical Appeals is this?
LOGOS
“Don't be the last person on the block to have this latest model — you don't want to be the laughing stock of your class!”
Which ONE of the THREE Greek Rhetorical appeals is this?
PATHOS
The advertiser offers a discount, coupon, free gift, or other enticement to get people to buy a product.
What type of technique is this?
SPECIAL OFFER
A slogan is a catchy word or phrase loaded with emotion.
TRUE OR FALSE?
TRUE
These are characteristics that society instinctively attributes to groups of people to classify them according to age, weight, occupation, skin colour, gender.
STEREOTYPES
A basic example of an _______________argument is a person telling someone “you're stupid, so I don't care what you have to say”, in response to hearing them present a well-thought position.
AD HOMINEM ARGUMENT
Instead of telling making people feel elite for using a product, they sell the idea that you’re an ordinary down to earth person.
PLAIN FOLKS APPEAL
Any endorsement or quotation from a famous person who has used a product and reviews it is a __________.
TESTIMONIAL
________Technique in advertising that involves using negative language to attack a competitor or a competitor's product.
NAME CALLING
"Brand X is inferior"
"Brand Y is overpriced"
"Brand Z is unreliable"
Are all examples of what technique?
NAME CALLING
Opinions that are credible / believable because of the specialized experience and expertise of the person giving it
EXPERT OPINION
With BANDWAGONISM the campaign makes the product seem as though it is for a select crowd… as though some are more deserving than others.
TRUE OR FALSE
FALSE!
This description applies to SNOB APPEAL.
"the campaign makes the product seem as though it is for a select crowd… as though some are more deserving than others."
Words charged with an underlying meaning or implication such as "revolutionary, luxury and organic"
LOADED WORDS
The down-to-earth, relatable, and similar to the average person. The ordinary people.
What type of Appeal is this?
PLAIN FOLKS APPEAL
This is an "appeal to the masses," is a type of persuasive appeal that suggests that because the majority of people believe or do something, you would want to as well.
What is it called?