Twitter Product
Sponsorship & Events
Results
Nestle & Twitter Fun Facts
100
You can now have up to this many characters within a Tweet.
What is 280
100
Twitter is the only platform streaming official real-time highlights during this major event in 2018
What is World Cup?
100
You can access new Twitter First Party Research at this minimum spend level.
What is $150K?
100
This celebrity has the most followers on Twitter
Who is Katy Perry? (108M)
200
This Twitter product allows video paired with the business impact of driving users to a landing page to learn more or take action.
What is the Video Website Card?
200
These 2 Nestle brands have both participated in custom in-stream sponsorships on Twitter
What are Stouffer's and DiGiorno?
200
This campaign objective type drove Nestle CPMs down 23% YoY
What is The Awareness Objective?
200
Nestle's Global headquarters sits in this beautiful Swiss city.
What is Vevey?
300
This mass reach Twitter Product allows an advertiser's video to appear as the first ad spot of the day, for a 24 hour period.
What is First View?
300
Twitter launched a 24/7 news program named "Tic-Toc" in partnership with this news organization
What is Bloomberg?
300
Twitter sees this many average video views in 1 day on the platform globally.

What is 1.2B?

300
Twitter was the only company to host a woman only panel of keynote speakers in response to this events lack of female speakers
What is CES?
400
A Custom Emoji can include up to this many unique #hashtags
What is 10
400

This new Twitter product offering allows a brand to incorporate 2 tweets into a publisher's editorial content. 

What is a Sponsored Moment?
400
These are the 3 key drivers for MMM success for Twitter and Nestle
What is CPM, Product Forward Creative, and Flighting
400
Other than DiGiorno, this confections brand won the Twitter Aviator Award in both the UK & Japan in 2017
What is KitKat?
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