Key Terms
Suggests information flows from mass media → opinion leaders → wider audience
True of False: Katz and Lazarsfeld found opinion leaders only among social elites?
False-they exist in "every social stratum"
Who were the authors for the case study 1?
Nisbet & Kotcher
When is Shivangi's office hours?
Wednesday by appointments
Give an example of a modern opinion leader on TikTok/Instagram
Any influencers name
Influence now moves through complex webs instead of a simple chain
Algorithmic gatekeeping
According to Katz, how do “ideas often flow”?
“From radio and print to opinion leaders and from them to the less active
Who was one of the authors for the case study 2?
Serafino, Clemente, Flamino, Syzmanski, Lizardom, Makse
Where is Shivangi from?
India
What’s one way users directly access news without mediators?
By going straight to news apps, websites, or official social media accounts instead of through opinion leaders.
Networks influence was adapted by Katz during which period?
Social media Age
What term describes people who are “more exposed to mass media and more socially active”?
Opinion leaders
Did Nisbet & Kotcher believe in single medium OR multi-medium platform?
Multiplatform medium
2 classes
How do influencers differ from Katz’s original opinion leaders?
gain visibility through algorithms and follower counts, while Katz’s leaders were trusted within personal communities.
Who are modern opinion leaders?
influencers and creators interpreting and sharing messages with their followers.
What later concept or phenomenon does Katz’s Two-Step Flow help predict in modern media?
The rise of influencers and networked social media communication
Did serafino et al believe in vertical influence hierarchy? true or false?
false. horizontal
Which hobby/likes did Shivangi NOT put in her introduction slide: cats, puzzles, food, trivia, hiking, and trashy reality tv shows
Hiking
What role do memes or viral trends play in digital diffusion?
cultural carriers