Type Anatomy
What is the main vertical stroke in upright characters?
Stem
What are the two main categories of fonts?
Serif and Sans-serif
how tall is type
.918inches
What is kerning?
The space between two individual letters.
What is 'font psychology'?
The study of how fonts affect perception and emotions.
What is the term for the decorative curved descender of letters like Q and R?
Tail
What type of font is known for its lack of serifs?
Sans-serif
Comic Sans
What is tracking in typography?
The space between all letters in a body of text.
How can a font influence a viewer's perception?
Fonts can convey feelings of professionalism, fun, and elegance.
What is the part of a letter that extends downwards called?
Leg
Script font
FANTASY
Define leading in terms of typography.
The space between baselines of text.
Why should decorative fonts be used sparingly?
They can be hard to read in longer texts.
What do we call the small stroke that extends outwards from a lowercase 'g'?
Ear
Name one key principle of good typography
contrast, readability, spacing, alignment, and hierarchy
The Declaration of Independence was printed in
Caslon
How does tracking affect the overall appearance of text?
It can unify or clutter the text appearance.
How does font size impact the perception of authority or importance?
Hierarchy - larger fonts convey more importance or urgency, while smaller fonts feel less significant.
The area of typeface anatomy that is entirely or partially enclosed by a letter form or a symbol
Counter
What is a characteristic of serif fonts?
They have small lines or strokes at the ends of letters.
Which company switched fonts from Futura to Verdana in 2009?
IKEA
Why is kerning important for logos?
To achieve better balance and aesthetics.
How do novelty fonts differ from standard typefaces?
Novelty fonts have unique styles and cannot be easily modified to bold or italic.