Talking Points
Application
Ingredients
Shades
Behind the G
200

Explain the "3 in 1" formula 

What is

1. Moisture of a balm

2. Color of a lip stick

3. Finish of a gloss

200

The three-oil blend in Ultralip 

What is Meadowfoam Seed, Watermelon Seed, Jojoba Seed

200

The shade of Crest

What is a neutral, 90's brown

300
Ultralip is for these specific guests

What is those looking for a comfortable, easy lip that won’t dry them out.

300

Ultralip is buildable like this specific lip product

What is a lip tint

300

The shade of Flute

What is a classic, neutral red

300

A packaging feature of Crest + Flute

What is a sturdier cap design that does not crack or loosen

400
Explain the FAB behind Ultralip

What is: Comfortable, Nourishing, Buildable, 3-in-1 formula

400

Ultralip payoff

What is sheer and buildable

400

The top 3 Ultralip shades amongst Glossier fans

What is Villa, Lucite, Ember

400

The number of Ultralip shades available in-stores

What is 13

500

The 3 tested claims behind Ultralip

What is

1) Dermatologist-tested

2) Formulated without fragrance

3) Packaging made from up to 50% recycled plastic

500

Where you would demo the formula's buildability

What is on the back of the hand

500

The weight of the hyaluronic acid in Ultralip

What is 4HA

500

The undertones of Crest + Flute

What is neutral

500

The Ultralip shades that are only available at Glossier stores and glossier.com

What is Pony and Cranberry

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