Miscellaneous
7 Functions of Marketing
Utilities of Marketing
The Four P's
SWOT
100

Marketing connects __________ to _____________.

  • Goods to services
  • Industrial products to consumer products
  • Producers to consumers
  • Workers to salespeople

What is 

Producers to Consumers

100

Transportation, storage, and inventory control are activities of which marketing function?

What is distribution 

100

Suave wants to add a new coconut/chocolate flavor to their shampoo line. What type of utility does this fall under?

What is form utility 

100

The four elements that make up the marketing mix are:

What is product, place, price, promotion 

100

What component of a marketing plan would be the most useful to evaluate a businesses’ current situation and where that business stands in comparison to its competitors?

What is a swot analysis 

200

In an overall sense, where does marketing occur?

  • Wherever advertisements are
  • Wherever stores are
  • Wherever customers are
  • Wherever trucks are

What is whereever customers are

200

What function is concerned with making decisions about investments and credits 

What is financing 

200

Which of the following is an example of adding utility to a product?

  • Making sure products are made in a cost-effective way
  • A marketer inventories items currently in stock before new items arrive
  • A bank installs ATM’s in sporting arenas
  • A store’s mall access is made more secure by closing at 8 p.m.

What is "C"

200

A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.

What is a product

200

If a situational analysis (SWOT analysis) has revealed that a company has a comprehensive, current, and flexible database system, it has identified a (an)

What is a strength

300

Which of the following cannot be marketed?

  • Goods and services
  • Celebrities
  • Ideas
  • All of the above can be marketed

All of the above can be marketed 

300

Which marketing function can help businesses predict how much will be sold in a given period of time?

What is Marketing Information Management

300

A store’s policy states “we accept only cash.” Which marketing utility does this affect?

What is possession utility 
300

____________includes the location and methods used to make the product available to the consumer.

What is place

300

Which of the following could be an opportunity for a business?

  • Having high quality processes and procedures
  • Moving into new market segments that offer improved profits
  • Damaged reputation
  • A new competitor in your neighborhood

What is "B" moving into new market segments that offer improved profits 

400

The first step in the marketing segmentation process is to

  • Define the market
  • Position offer in the market
  • Target the market
  • Segment the market

What is Define the Market 

400

Car dealers emphasize personal contact with their customers in order to better determine and respond to customer wants and needs. This is an example of which marketing function?

What is selling

400

A customer takes clothes to the dry cleaner to be cleaned. Which marketing utility is this an example of?

What is Form/Task Utility 

400

The __________ is the amount the customer will pay for the product. The value of money or its equivalent placed on a good or service.

What is price 

400

Which of the following is a possible external threat that a business might identify as a result of conducting a situational analysis during the marketing planning process?

  • Downturn in the economy
  • Change in pricing structure
  • Contract with a new supplier
  • Decrease in operating expense

What is "A" a downturn in the economy

500

The process of planning, pricing, promoting, selling, and distributing products to satisfy customers’ wants and needs.

  • Target marketing
  • Marketing
  • Segment marketing
  • Relationship marketing

What is Marketing 

500

Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?

What is Product Service Management 

500

All of the Valentine’s candy is stores is marked down after Valentine’s day because it is no longer deemed to have as much value to customers. Which marketing utility is this an example of?

What is time utility

500

The most important part of the product marketing mix element is

  • The guarantee
  • The packaging
  • Available options and features
  • None of the above

What is available options and features 

500

Which of the following statements is true about preparing a SWOT analysis?

  • A SWOT analysis is objective
  • You should ignore what your competitors are doing and only focus on your own business
  • A SWOT analysis should only be conducted once a year
  • Your SWOT analysis should be specific, to the point, and avoid grey areas

What is 

Your SWOT analysis should be specific, to the point, and avoid grey areas

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