Text Purpose & Viewpoint
Question: What does viewpoint mean in a non-fiction text?
The writer’s opinion or attitude towards the topic.
Question: What does structure refer to in a text?
How information is arranged (order, paragraphs, sequencing, lists, etc.).
Question: What is emotive language?
Words chosen to make the reader feel an emotion.
Question: What tone should a job application letter use?
Formal and respectful.
Question: Give one example of formal vocabulary.
“I would like to apply…” / “I believe I am suited to…”
Question: Give one clue that tells you a text is trying to persuade the reader.
Use of emotional language, benefits, calls to action, direct address (e.g., “you”).
Question: Why might a writer repeat a phrase at the start of paragraphs?
To reinforce a key idea or create emphasis.
Question: Why might a writer use direct address (“you”)?
To engage the reader personally.
Question: Name one personal quality suitable for applying to a responsible job.
Reliability, teamwork, communication, problem-solving, confidence.
Question: Why is paragraphing important in formal writing?
It organises ideas and makes the writing clear and logical.
Question: How can headings or subheadings show a writer’s purpose?
They organise ideas and guide the reader, showing what the writer wants to highlight.
Question: Give one structural feature that helps guide a reader clearly.
Headings, bullet points, subheadings, topic sentences.
Question: What is an example of positive language used to describe a job or role?
Words like “rewarding,” “fulfilling,” “exciting,” “important.”
Question: What should the opening paragraph of a letter include?
Purpose of writing (e.g., applying for the role).
Question: Give one example of a complex sentence starter that improves writing quality.
“Although I have limited experience, …” / “As a responsible student, …”
Question: What is the difference between informing and persuading?
Informing = giving facts; persuading = influencing the reader’s opinion or action.
Question: What is the effect of short sentences in persuasive writing?
Creates impact, clarity, or urgency.
Question: What is the effect of a list of three (tripling)?
Makes ideas memorable and adds persuasive rhythm.
Question: Name two things you must include to meet the content mark scheme.
Why the job appeals
Qualities that make you suitable
Relevant experience or skills
Question: Why is accurate punctuation important in a formal letter?
It shows professionalism and communicates clearly.
Question: Name one technique a writer may use to position a reader to agree with them.
Emotive language, statistics, repetition, or presenting benefits more strongly than drawbacks.
Question: How can the order of information affect the reader?
Starting with positives or problems shapes impressions before details are revealed.
Question: Explain how vocabulary choices can influence the reader’s opinion.
Strong adjectives or verbs can make something seem more appealing or important.
Question: What is meant by “a clear and consistent relationship with the reader”?
Staying formal, respectful, and professional throughout the letter.
Question: What are two features of high-level vocabulary required for top marks?
Precise and varied word choice
Words suited to a formal professional context