Promotion Mix
Promotion
During this stage newer products enter the market, taking the place of existing ones. The old products are in what stage of the product life cycle?
Decline Stage
A pair of socks costs $10 and is 50% off. How much do you pay?
$5
A bitten fruit represents this tech giant.
Apple
Nonpersonal presentation of ideas, goods, or services that is NOT PAID for by the company or individual that benefits from or is harmed by it.
Publicity
A promotional activity that occurs when an organization provides money or resources to an event in exchange for affiliation.
Sponsorships
A $20 shirt is on sale for 50% off. How much do you pay?
$10
Three stripes are the iconic logo of this sportswear brand.
Adidas
Any paid form of nonpersonal presentations of goods and/or services. Examples would be TV commercials, online, newspaper and magazine promotions.
Advertising
Promotional techniques that are unconventional, low cost, and focused on attracting attention.
Ex: street art, product ambassadors, and images placed on everyday objects,
Guerilla Marketing
A video game originally costs $50. You get $10 off. What’s the sale price?
$40
This car company has a three-pointed star inside a circle.
Mercedes-Benz
The form of promotion that determines clients needs and wants and responds through planned, personalize communication that enhances future business opportunities.
Personal Selling
Products that have unique characteristics that are prized by customers who make special efforts to obtain them.
Ex: Jewelry, medical equipment, luxury cars
Specialty Products
A backpack costs $40. The manager takes off $22. How much do you pay?
$18
This fast-food chain’s logo has a red-and-white striped bucket with fried chicken inside.
KFC
promotional activities other than advertising, personal selling, and publicity that STIMULATES customer purchases.
Sales Promotion
Products that consumers do not actively seek.
Examples include life insurance, long-term health care, and funeral services.
Unsought Products
A pair of shoes costs $100. The store takes 30% off. How much do you pay?
$70
The laughing yellow character is the logo for this candy brand.
M&M's