Marketing
The activity or business and selling products or services, including market research and advertising
What is MARKETING
What is HOSPITALITY BUSINESS
Feelings of pity and sorrow for someone else's misfortune
What is SYMPATHY?
Symbol or design adopted by an organization to identify its products, service etc.
What is a LOGO?
This is our marketing CTSO's brand colors
Blue and white
A particular group of consumers at which a product or service is aimed.
What is FRONT OF HOUSE STAFF/EMPLOYEES
The relationship the customer has with the business. Refers to how a business engages with its customers at every point of their buying journey.
What is CUSTOMER EXPERIENCE?
A type of product manufactured by a company under a particular name. Ex. "a new kind of detergent"
What is a BRAND?
This is our marketing CTSO's logo
What is the DIAMOND?
What is MARKET SHARE
What we call customers in the hospitality, recreation, and tourism field.
What are GUESTS?
A critical appraisal of a book, movie, product, or business.
What is a REVIEW?
A catchphrase or slogan used in advertising
What is a TAGLINE?
Prepares emerging leaders, and entrepreneurs for careers in marketing, finance, hospitality, and management.
What is DECA?
What is Word of mouth adverstising/promotion
Temporary lodgings
What are ACCOMODATIONS?
communication through eye contact, facial expressions, gestures, posture, and body language.
What is NON-VERBAL CUE?
An arrangement or combination of colors, especially used in interior decoration etc.
What is a COLOR SCHEME?
Career Technical Student Organization's Acronym
CTSO
A document that outlines the marketing strategies, tactics, and activities that a business intends to utilize to support a product or service.
What is MARKETING PLAN
Includes anyone who works in the kitchen, including the chef, prep cooks, dishwashers etc.
What is BACK-OF-HOUSE staff
The ability to share the feelings of another and put oneself in another person's shoes to understand their emotions.
What is EMPATHY?
Also called "aided brand recall" refers to how well a consumer can correctly identify a specific brand after viewing it's logo, or tagline only.
What is BRAND RECOGNITION?
Distributive Education Clubs of America
What does DECA stand for?