Key Terms 1 Key Terms 2 Key Terms 3 Key Terms 4 Multiple Choice

100

What is medium
a means of communication that transmits some kind of information

100

What is public opinion
governmental or political attitudes held by a significant number of people

100

What is quota sample
In a(n) ____, people are polled based on percentages that are set to reflect the makeup of the overall group.

100

What is public opinion poll
The senator decided to check the results of a(n) ____ to obtain a sound indicator of how her constituency felt about the issue.

100

What is determine people's attitudes and viewpoints.
Polls are taken to determine what?

200

What is interest group
private organization that works to affect public policy in order to benefit its members' concerns

200

What is random sample
a sample in which each member of the universe has an equal chance of being included

200

What is opinion leader
Because so many people were listening to the poet's political verses, he had become a(n) ____.

200

What is peer groups
____ are made up of the people with whom one regularly associates, including friends, classmates, neighbors, and co-workers.

200

What is focus the public's attention on specific issues.
The impact of the mass media on the public agenda can best be described as its ability to

300

What is sample
portion of a population that can represent the whole population

300

What is quota sample
a sample constructed to represent the major characteristics of the universe

300

What is mandate
In American politics a(n) ____ refers to the instructions or demands a constituency gives to its elected officials.

300

What is public affairs
Public opinion includes only those views that relate to ____.

300

What is Voters tend to pay attention to sources with which they disagree.
Which of the following does NOT limit the influence of the mass media on public opinion? a. Only a small part of the public pays attention to politics. b. Voters tend to pay attention to sources with which they disagree. c. Most television programs have little to do with public affairs. d. Voters tend to pay attention to sources with which they agree.

400

What is sound bite
a sharply focused, short report that can be aired in roughly 30 to 40 seconds

400

What is mass media
means of communication that reach widely dispersed audiences at the same time

400

What is public opinion
The President hoped to sway ____ by asking people to reconsider the issue based on new information that had been revealed.

400

What is public agenda
The societal problems that political leaders and citizens agree need government attention are known as the ____.

400

What is public opinion.
Attitudes held by a significant number of people concerning governmental and political questions are known as

500

What is straw vote
a poll that tries to assess opinion simply by asking the same question to a large number of people

500

What is mandate
the instructions voters give to their elected officers

500

What is mass media
The ____, including television and radio, have a huge effect on the formation of public opinion.

500

What is opinion leader
A(n) ____ is a person who has more than the average influence on public opinion.

500

What is scientific polls.
The most reliable measure of public opinion is? a. straw votes. b. quota samples. c. scientific polls. d. pressure groups.

US Government Chapter 8: Mass Media

Press F11 for full-screen mode

Edit | Download | Share

Correct Response      Continue