Marketing
Entrepreneurship
Economics
Key terms
Brands
100

This is the process of promoting, selling, and distributing a product or service.

marketing

100

A person who starts and runs their own business is called this.

an entrepreneur

100

he study of how people, businesses, and governments make choices about resources

economics

100

individuals and businesses who create or provide goods and services

producers

100

What Brand tells you to "Just Do It?"

NIKE

200

The 4Ps of marketing are Product, Price, Place, and this

Promotion 
200

The initial money invested in a business to help it start is called this

Captial

200

This occurs when the demand for a product exceeds the supply

Shortage

200

the person or group of people who use goods and services.

Consumers

200

What companies' slogan is "the happiest place on earth'

Disney

300

When a company studies its target audience to understand their needs and preferences, it is conducting this.

Market Research

300

A document that outlines a business idea, goals, and plans for achieving them is called this

 a business plan

300

A situation where a business has an advantage over its competitors because it produces more efficiently or offers a better product.

competitive advantage

300

Creating new ideas, products, or methods to solve problems or improve efficiency is called this

innovation

300

This soft drink company encourages people to “Taste the Feeling."

Coca-Cola

400

A marketing strategy where customers are encouraged to try a product for free or at a discount. Hint- Starts with P

promotion or sales promotion

400

A business strategy where a company offers new products or enters new markets to grow is called this.

business expansion

400

Money, goods, and services moving between households, businesses, and the government is part of this model.

the circular flow of income

400

What kind of economy is Australia? Hint; starts with F

Free market economy
400

This brand claims “A glass and a half in every bar"

Cadbury

500

A short phrase or sentence used in advertising to make a product memorable

A slogan

500

The money a business owner earns after paying all costs is called this

Profit

500

A period when the economy is shrinking, unemployment rises, and spending decreases is called this.

recession

500

Name the four types of markets in Australia 

Labour, Retail, Finance, Stock

500

This company’s slogan “Think Different” was used to promote its computers and devices

Apple

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