25 questions / Chp. 11: Product, Branding, and Packaging Decisions Chp. 12: Developing New Products Chp. 12: The Product Life Cycle Chp. 13: Services Chp. 13: Services - Service Gaps
25 questions / Chp. 11: Product, Branding, and Packaging Decisions Chp. 12: Developing New Products Chp. 12: The Product Life Cycle Chp. 13: Services Chp. 13: Services - Service Gaps
25 questions / Chp. 11: Product, Branding, and Packaging Decisions Chp. 12: Developing New Products Chp. 12: The Product Life Cycle Chp. 13: Services Chp. 13: Services - Service Gaps
25 questions / Chp. 11: Product, Branding, and Packaging Decisions Chp. 12: Developing New Products Chp. 12: The Product Life Cycle Chp. 13: Services Chp. 13: Services - Service Gaps
25 questions / Chp. 11: Product, Branding, and Packaging Decisions Chp. 12: Developing New Products Chp. 12: The Product Life Cycle Chp. 13: Services Chp. 13: Services - Service Gaps