PREMION
AMP & Station Site
LOCAL STREAMING
DIAGNOSE
REPORT
100
The number of "AND"s that can be used in an audience target, and what it does to the audience.
ONE - Narrows the audience by requiring both criteria are met.
(( x AND y ))
100
Targeting parameters needed on the IO for OTT Retargeting. (tricky tricky;)
NONE - it follows the Premion impressions.
100
Must be specified on the IO when Local Streaming impressions ordered should only run on the stations +App.
What is CTV only?
100
Your best "friend" for researching a prospect prior to a cold call or the diagnosis meeting.
What is AI (ChatGPT/Claude/etc)?
100
The 2 ways Premion partners with Polk.
Polk Audiences and Polk Attribution
200
The number of "OR"s that can be used in an audience target, and what it does to the audience.
TWO - Expands the audience, allowing any of the criteria to be met.
(( x OR y OR z ))
200
This placement on the Station Site:
What is Native Ads?
200
The digital IO, and both linear and digital WOT orders should be flagged as this when local streaming is 20% or more of the investment on linear, and therefore the local streaming CPM is reduced.
What is TTV+ (bundle)?
200
This should be coordinated with the prospect before you end the diagnosis meeting.
What is the next/proposal meeting?
200
Addition to any Premion campaign that can be used to test the performance of one creative vs another. No minimum impressions required.
Website Attribution
300
The spreadsheet that includes all Live Sports CPMs, campaign minimums, included networks and more. Found in the Tegna Library, or in the live sports email with links to this and all onesheets.
What is the Premion Live Sports Product + Parameters Matrix?
300
Targeting based on keywords and phrases entered as part of “online search” and based on keywords and phrases within the viewed content.
What is Search Retargeting?
(Keyword Search and Keyword Contextual Retargeting)
300
Devices on which Local Streaming 24/7 Stream can be viewed, vs devices on which Local Streaming On-Demand content can be viewed.
24/7 Stream - Online/Mobile (website/app) and CTV
On Demand - CTV (the +App) only
300
Best question to ask when the client does not know what their target geo should be.
How far will your customers usually drive to come to your location?
OR
How far will you/your service team drive / what is your service area?
300
The button on the Reporting Dashboard you'll click to generate a Quick Download of the current report. BONUS if you know what to UN-CHECK to only include the current tab.
SHARE
Un-check "Include all sections in download"
400
How to only reach people who would and likely could buy/afford new flooring. (But aren't necessarily shopping for it yet.)
"DEMO Homeowner"
AND
Some kind of "affordability" criteria (HHI, Net Worth, Credit Score, Home Value etc) - you would drill this down to their best target in your diagnosis convo
400
This (top) placement on the Station Site:
What is High Impact / Universal?
400
Default geo on Local Streaming campaigns
What is the DMA?
400
The minimum campaign length recommended to "test" a campaign, and WHY.
What is 3 months? (+ explanation)
Gain their agreement and set expectations up front.
400
The 2 different types of pixels we provide the client for Web Attribution.
Visit and Conversion
500
How many total different audiences we can combine - with a Custom Request, using AND and OR. Give an example >
4 total, using 1 "AND" and 2 "OR"s
Homeowner AND HHI OR Net Worth OR Home Value
500
If an OTT Retargeting Campaign has a CTR of .04%, what does that mean and what might you suggest?
Low per our averages
Look at revising creative
500
This [somewhat] new process could lower your total monthly billing/invoicing on Local Streaming, despite what you may have initially "booked" as total budget in WOT, if there are creative delays or underdelivery.
What is Invoicing on Actual Impressions Delivered / Total Recon Amt:
500
Where you will add/edit your products, months, and allocated revenue in the Opportunity in Command
What is the "Product Schedule"?
500
The 2 best reporting metrics to review when determining if optimization is needed on a Premion campaign, and a quick definition of each.
Uniques - number of households reached (aka Reach)
Frequency - avg number of times your ad was delivered to unique households