Premion
Ads that run only on "the big screen"
What is 100% CTV?
Another name for Audience Marketplace - and the term used for deal in Matrix.
What is ERN?
The 100% CTV portion of a stations Local Streaming product
What is the +App?
The only format for sending a digital order to your AM
What is the Digital/Command IO?
After an advertiser agrees to the campaign verbally, you must get this from them before the order can be booked.
What is a signature or agreement via email?
The spreadsheet that includes audience targeting options, found in the Tegna Library.
What is Audience Data Dictionary?
The TWO most basic forms of "behavioral" targeting available on this product. (When using a standard display or pre-roll tactic. Hint - it's not retargeting or geo targeting.)
What is search and contextual?
Specified when Local Streaming impressions ordered should only run on the stations +App.
What is CTV only?
A crucial portion of the diagnosis meeting, usually toward the end of the conversation - used for planning a presentation.
What is a reasonable budget?
To do this the advertiser must run 300k impressions per month and collect a physical address at time of sale.
What is the criteria for Sales Conversion Attribution?
The best way to strategically prepare targeting and budget recommendations for a Premion campaign.
What is requesting avails?
This type of geo-fencing allows us to target demographic/household data in Audience Marketplace.
What is Addressable?
What is TTV+ (bundle)?
2 elements of reporting that can be reviewed at any time during a Premion campaign to determine if strategic adjustments should be made
What is Uniques and Frequency?
The average number of touchpoints needed before a business (new lead) will take a meeting.
What is 7?
However, research shows, for CTV specific meetings the avg is 8-12. This is because CTV buyers:
Are bombarded by vendors (DSPs, networks, reps, platforms)
Often aren’t actively shopping when you first reach out
Need internal alignment (brand + agency + finance)
Most reps stop at 3–4, or don't change up their approach and miss ~50% of opportunities.
The spreadsheet that includes all Live Sports CPMs, campaign minimums, included networks and more. Found in the Tegna Library.
What is the Premion Live Sports Products + Parameters Matrix?
Net CPMs for AMP: Display, Geofencing, and Pre-Roll
What are $5.50, $9, and $24?
Recent update to how we invoice for impressions on Local Streaming.
What is Invoicing on Actuals?
Responsible for monitoring campaign performance and delivering regular and insightful updates to the advertiser.
What are the Account Executive's responsibilities?
% Closes / Meetings
(Out of x number of meetings, I close x percentage of them on average - what is this called?)
What is my closing percentage/ratio?
Best recommendation if client only wants to run in all live sports, but has a limited budget. (Must include campaign net minimum, 100pt bonus if net CPM is included.)
What is $10k in Premion Live Sports at a $54 CPM?
The average/benchmark CTR (range) for OTT Retargeting Display campaigns.
What's .09-.13%?
Tegna's current average unduplicated reach between Broadcast and Local Streaming (most recent slide from the Local Streaming deck in the Library).
What is 78%?
This is the only way to ensure a web attribution pixel is ready to collect data.
Why should the AE let the AM know the pixel has been placed, and ask to confirm it's firing?
Your "line" at the end of a presentation to ask for the business - get the close.
Points for asking. If you didn't ask for their business/agreement - you won't get a yes, and you don't get the points!